Why Those Guys Won the Economics Nobels
Harvard Business Review
APRIL 2, 2014
Others, most notably money managers and former Fama students Cliff Asness and John Liew in an epic Institutional Investor article , have done a lot recent to clarify how Fama’s ideas and Shiller’s can at least co-exist peacefully. Back in the ‘60s, people developed the capital asset pricing model [CAPM] as a way to do that. And the theory that was available then was CAPM. Fama and Ken French said the rewards in the market don’t just come from beta as the CAPM would have it.