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Customer Experience Management | N2Growth Blog

N2Growth Blog

I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.

Blog 286
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Hiring (not Firing) for Soft Skills – TTI Success Insights

Chart Your Course

Let’s say a candidate you’re considering has been using your CRM system for most of her career. How agile will she be in adapting to change if the company were to switch CRM systems, and does she posses the initiative in learning and implementing new technologies that comes from having the well developed skill of continuous learning?

Skills 133
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The Top Six Benefits of an Online MBA

Strategy Driven

You’ll be able to apply relevant technology in your professional life. Maybe you can recommend a CRM system or an AI-driven analytics platform. No matter what career path you’re on, an online MBA can undoubtedly benefit you. These skills will help you not only in your MBA course but also in your professional life.

Class 106
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Social Media Demystified

N2Growth Blog

With each major advancement in technology, communications, or business practice we find ourselves yet again at this all too familiar precipice. Successful businesses adapt to market innovations and thrive, while those that fail to make iterative leaps fall by the wayside. What’s needed is less smoke and mirrors and more common sense.

Media 365
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Why Sales Ops Is So Hard to Get Right

Harvard Business Review

Perhaps the biggest challenge for sales ops leaders is delivering a huge diversity of work, while operating in a constantly changing business and technology environment. •Manage sales force automation and CRM systems and processes. •Evaluate sales force strategies, plans, goals, and objectives.

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The Rise of the Digital CMO

Harvard Business Review

Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Last year, Gartner predicted that by 2017, the CMO''s technology budget will exceed the CIO''s. Because more often than not, it''s the CMO who is expected to drive this digital transformation, which is deeply dependent on technology.

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What It Takes to Become a Great Product Manager

Harvard Business Review

If the company is building a SaaS CRM, there may be more requirements around experience with go-to-market and customer lifecycles than how the product itself is built. Pro: Breakthrough technology can offer customers things they didn’t even know they needed. VMotion at VMware was a great example of this.