Make Your Innovative Idea Seem Less Terrifying
Harvard Business Review
OCTOBER 11, 2013
Potential customers for our ideas have a predilection for thinking more about what they are already thinking, of scaling the learning curve they are already on. When it comes to embracing a new idea, most will demur unless you can pack a parachute that will allow them to jump safely from their S-curve to yours.
Let's personalize your content