What can you do with a software engineering degree?

Strategy Driven

First, let’s talk about software engineering. The main objective of studying this career is to know the tools, techniques, and methods to develop quality software and solve all the problems that arise during its development. Software and systems engineering.

6 Ways Entry-Level Engineers Can Get an Employer’s Attention

Strategy Driven

You are about to graduate with that coveted engineering degree. If you met an engineer or other tech staff member from that company at a seminar, conference or other event, namedrop that in your letter. Beta test’ your letter with a career counselor or someone you know in the industry. And dump the ‘career objective’ section. Dr. Radu Reit is the Vice-Chair of the Marketing Committee at the Society for Information Display (SID).

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Industries That Provide Stable Careers

Strategy Driven

But you probably want to pursue a career path in an industry that can provide a stable long-term job. The property market provides a very stable landscape for anybody looking to build a long-term career. It’s a career that can earn you a substantial income. Marketing.

Be Different! The Key to Business and Career Success

Skip Prichard

The Key to Business and Career Success. There is one universal principle that determines the degree of success of all businesses: Be the preferred provider to your markets. So, how does a business build competitive advantage by becoming the preferred provider to the markets it serves?

Where Are All The Great Careers? Hiding Right Here.

Rich Gee Group

We all know the common and famous careers out there. Did you know there are many great career paths that are ‘hidden’ from the normal news mainstream? The average salary for a welding engineer is $48K to $101K. Decent career path to management or senior tech.

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Build a Brand – Not Just a Career

Women on Business

As Google’s 20 th employee and first woman engineer, she is a “brand.” I studied marketing at Northwestern. After graduation, when I was looking for a job, I approached the man who wrote the marketing bible, Positioning: The Battle for Your Mind.

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45 Career Advice Experts Offer Career Success Secrets

Miles Anthony Smith

45 Career Advice Experts Share Their Blueprint for Career Success (Plus Leaderboard)​ Does your career seem to be a struggle at times? Recently, I wondered what other career advice experts would add to the conversation about what’s vital for career growth.

5 Functional Ways to Market and Grow your Business without Breaking the Bank

Strategy Driven

You might be trying to think of the best marketing strategies you can embrace. You may be on a budget, yet you want to market and grow your business. In this post, we are going to explore five affordable marketing strategies that you could use. Make use of email marketing.

Women Ignoring a Growing Job Market

Women on Business

For a seemingly multitude of reasons women have failed to gain a foothold in the growing industries of science, technology, engineering, and mathematics, or more commonly known as STEM jobs. This number hardly improves when the job market is looked at where less than a third of all computer science jobs are held by women. Whatever the case, women are snubbing the tech industry from an early age which leads to the gross misrepresentation in professional careers.

Credit comes later

Lead on Purpose

Innovative engineers are recognized for their inventions. Instead we should embrace it and make sure that through our hard work and strategic insight we create great products that help development, marketing and sales receive high praise and recognition for their work.

This Is 'Out Of The Box' Thinking.

Rich Gee Group

Apple engineer rebuilds an ancient Greek mechanism — the oldest known computer – known as The Antikythera Mechanism.

Craft a Sustainable Career

Harvard Business Review

Imagine crafting a sustainable career for yourself. You are confident that your skills and competencies make you valuable and marketable and that you can access opportunities through your network. The more you practice career crafting, the better you get at it.

Hire a Great Chinese Engineer by Impressing His Girlfriend's Mom

Harvard Business Review

I thought hiring good engineers would be easy when I launched my startup, Julu Mobile , in Shanghai in early 2011. After all, China produces 600,000 engineering graduates each year, and as a former Google product manager I thought knew how to attract them.

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Everyone is a product manager

Lead on Purpose

You have spent years learning, working and driving to become market experts, and have accumulated significant experience releasing products and solutions. Most people probably don’t think of themselves as a product manager — perhaps engineer, accountant, salesperson, executive or some other title fits more comfortably. Here are a few ways to manage and improve your “product” more effectively: Do market research: Discover your strengths and talents.

Your Brand Is the Exhaust Fume of the Engine of Your Life

Harvard Business Review

We are told by marketing gurus that " everyone now owns a media company! " — as if somehow this is, itself, the goal — rather than a means to an end. It changes the basis of market power for organizations because size no longer protects competitive advantage.

10 Ways to Get More Video Views | StrategyDriven

Strategy Driven

Everspark Interactive (ESI) is a full-service, Search Engine Optimization (SEO) Agency specialized in getting their clients’ websites to rank in the top position on Google, Bing, and Yahoo. Headquartered in Atlanta, Georgia, Everspark Interactive was founded in June 2009 by internationally-known Search Engine Optimization (SEO) expert, Jason Hennessey and 20-year marketing veteran, Chris Watson.

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There Is No Career Ladder

Harvard Business Review

Reaching the apex of the career ladder by gradually getting promoted to the top is a thing of the past. From my experience as a career coach, career ladders in most organizations have not existed for at least fifteen years. Career ladders are an artifact of the Mad Men era, when you signed onto an organization at age 21, followed the rules, were incrementally promoted, and retired with a gold watch. There are better ways to think about career moves.

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Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

The strategy I’ve grown to love and count on over a 45-year career is do less, better. Each engineer has a pet feature they’d like included in Samsung phones. To do that, Samsung’s leaders must sacrifice the egos of their engineers.

The Incredibly Interesting Paths Skills Can Take You On

Strategy Driven

Many people with Art degrees become graphic designers, work in marketing and also work in architecture. From the production line all the way to the boardroom, many engineers and designers have made their name just by getting promoted to the top.

The Magnetic Art of Attracting Business

Coaching Tip

There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success. When Doing It All Won't Do: A self-coaching guide for career women.

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Marketers Are Not Publishing Enough Content

Harvard Business Review

Most brands face a slippery slope when it comes to their engines of content creation. We live in a day and age when the term "content marketing" stumbles out of a brand''s mouth almost as often as buzzwords like "big data" and "native advertising." Advertising Marketing Social media

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When to Leave Your Company to Advance Your Career

Harvard Business Review

Talented managers often get frustrated by their pace of career advancement, sign on with a new company, and run into the same problems that were an obstacle in their prior organization. Career planning Managing yourself

Five Things You Should Advise Your Client to Do with That Defensively Registered Domain

Strategy Driven

Augment the client’s Search Engine Marketing (SEM) efforts. By redirecting a keyword-rich domain to your website, or by outright transitioning to a more keyword-rich domain, brands can significantly improve their search engine rankings even in the most competitive fields, like law.

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How to Find, Assess, and Hire the Modern Marketer

Harvard Business Review

As a marketing leader, your new normal doesn’t necessarily look entirely like traditional “marketing”. To be competitive, the modern marketer possesses a different set of skills and experiences when it comes to data and analytics (not simply metrics). Who is the modern marketer?

10 Ways to Build your Web Effectiveness :: Women on Business

Women on Business

I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance. Your page ranking in search engines is determined by the relevancy of the content on your website.

How to Launch a Product Like a Rock Star

Strategy Driven

A market that wants a great product (Product-Market Fit). A well formulated Go-To-Market Strategy. As for distribution, “smart marketing” can turn faulty launch distribution planning into buzz-worthy spin and drive more sales.

It’s Time to View Leadership as a Profession

Great Leadership By Dan

engineers, pilots, sales managers, marketers, teachers, and bankers. careers Rich Wellins development DDI leadershipGuest post from DDI's Richard S. Wellins, Ph.D. reprinted with permission from DDI's Directions newsletter): Leadership is a craft. So why do so few see it that.

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How To Take Charge Of Your Job Search.

Rich Gee Group

You have to write in a marketing style using your self-assessment. September 1 to November 15 — Have to restart that old job search engine! Do you feel you’ve fallen behind in your career?

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How to Attract the Best Talent by Using SEO

Lead Change Blog

You must have heard about search engine optimisation. But the truth is that SEO is critical for the success of any modern business—and that includes recruiting and HR marketing firms. The primary purpose of SEO is to increase your website visibility in search engines such as Google. Your business probably has a business website complete with a career page on it. Many job applicants stumble upon exciting career opportunities in various companies via job listing sites.

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Three steps to the next big opportunity

Lead on Purpose

— The Product Management Perspective: The ideas for this post came from a question posed to me about how an engineer can become a product manager. You’ll find satisfaction in knowing you helped someone else, and doing so will benefit your career.

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Boost Your Career with Social Media: Tips for the Uninitiated

Harvard Business Review

There is a lot of advice out there about keeping your online activity from hurting your career. To make the most of social media to further your career, you need to make a conscious choice to use it for professional purposes, understand what your goals are, and then actively manage your digital footprint. When it comes to advancing your career, there are three things social media is particularly suited for: Building your personal brand. "It

The Skills Gap That's Slowing Down Your Career

Harvard Business Review

Career speed bumps (much like their counterparts in the road ) can take you by surprise. Take not having the right credentials, one common career speed bump. It's easy to ignore if you are speeding along in your career with the same employer, but suddenly losing your job can send you careening out of control. The same can be true if you are in an engineering job without the right credentials, or a senior finance job without an MBA or an advanced degree in finance.

Three Ways to Overcome Your Fear of Making Prospecting Calls

Strategy Driven

Not only can this affect your ability to succeed at your job, but it can also affect your overall sense of career satisfaction and fulfillment. Marketing & Sales cold calling cold calls Connie Kadansky marketing and sales Practices for Professionals sales call strategydriven

Leadership Blind Spots

Coaching Tip

After working with entrepreneurs for several years now, one major failing keeps surfacing -- too many have a fatal marketing "blind spot". They may well be on their way to mastering the engineering and operational issues involved in delivering their product or service.

Founding a Company Doesn’t Have to be a Big Career Risk

Harvard Business Review

The financial risk of a career in entrepreneurship is the chance of spending 20 years in startups with nothing to show for it — neither money nor an impact on the world. The most important way to mitigate risk is to become excellent at either engineering, product, selling, or operations and management. In financial terms, focuses expertise is a call option on other careers, and it increases your chance of startup success, to boot. Career planning Entrepreneurship

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Five rules for executive product leadership

Lead on Purpose

The most common departments for product management reporting are marketing, engineering/development and directly to the CEO. And most importantly, support them in their endeavors to not only produce successful products but also to grow and develop in their careers. Leadership Product Management / Marketing Team Building Trust inspire motivate relationships stability success

Distinguish Yourself from the Market, Not Just Other Applicants

Harvard Business Review

If you're an experienced professional, it can be tough to find a job in today's market. She was a training manager for a large corporation, advising middle and senior managers on career development. The market dynamics that pushed her out of a job were happening across the whole marketplace for her profession. We've known for a decade or more that this shift to more production-engineered knowledge work was underway. Find a market niche.

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Morning Advantage: Can Markets Cure Cancer?

Harvard Business Review

"With proper financial engineering, I am absolutely convinced we can solve cancer," MIT professor Andrew Lo says. Wired) The Geography of American’s Who Work From Home (Atlantic Cities) History's Most Famous Serial Career Changers (OnlineCollege.org It sounds like an unlikely elixer, but a little backstory from WBUR’s Radio Boston puts the problem into context.

No, the Best Science Students Aren’t Becoming Financiers

Harvard Business Review

A lot of people are worried about the career choices of today’s most talented science and engineering students. That said, it’s easy to see where the concerns come from: Finance was the most popular industry among MIT graduates entering the labor market, with 8.4%

To be the Best, Invest in Relationships AND Results

Great Leadership By Dan

Speaker, author, and business expert Tamara McCleary is ranked as the number one woman in Marketing Technology. After a 15-year career leading successful teams, Chris founded his consulting company, The Purposeful Culture Group, in 1990. Guest post from S.

A New Approach to Recruiting Talent

Coaching Tip

By Jesson Geipel , Resound Marketing. It works as a standalone search engine or as a plug-in for existing HRIS, Recruiting CRM, or Applicant Tracking Systems (ATS). . Business Coaching Career Skills Web/Tech Work lifeExperienced recruiters are used to tracking great candidates through word-of-mouth intel. But when it comes to social recruiting using online tools, somehow these trained hunters become less aggressive.

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5 Leadership Lessons: How Google Works

Leading Blog

One of our early engineers, Matt Cutts, recall how he would often see Urs Hölzle, the engineering executive who led the creation of Google’s data center infrastructure, pick up small bits of trash in the hallway as he walked through the office. Second, they have to have an idea for a solution that is radically different from anything currently in the market. How Google Works by Eric Schmidt and Jonathan Rosenberg is how Google created its innovative and productive culture.

Don’t Leave Workplace Civility to Chance

Leading Blog

Simply defining these valued behaviors - and marketing them like crazy with, for example, posters throughout your workspace - does nothing more than increase awareness. After a 15-year executive career leading high performing teams, Chris began his consulting company in 1990.