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Be Different! The Key to Business and Career Success

Skip Prichard

The Key to Business and Career Success. There is one universal principle that determines the degree of success of all businesses: Be the preferred provider to your markets. So, how does a business build competitive advantage by becoming the preferred provider to the markets it serves? ” -Stan Silverman.

Silverman 108
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Stop Managing Your Career

In the CEO Afterlife

Inherent in the definition of career is the opportunity to progress. More than ever, people are seeking mentors, “branding” themselves and carefully managing their careers in order to dash up that quintessential corporate ladder. So what is wrong with managing your career? If you do, you need to reassess your values and ethics.

Career 199
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

The strategy I’ve grown to love and count on over a 45-year career is do less, better. A long time ago, this ethic saved a near-bankrupt company that I had a part in restructuring. Branding Human Resources Leadership Life Marketing Strategy Bob Olodort CEO Complexity Culture Focus Jacobs Suchard Nabob Sacrifice Samsung Vision'

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Be an Advocate for Yourself :: Women on Business

Women on Business

Mentoring is defined as career advice and guidance and sponsorship is advocacy. High performing women need to take control of their own career advancement. Communicate your intention to advance your career. Here’s the bottom line: you need to take control of your career. They need to advocate for an advocate or sponsor.

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Business Proverbs and BS | In the CEO Afterlife

In the CEO Afterlife

by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. Ultimately, customers will respect you for your honesty and your service ethic; if they don’t. On the other hand, if your boss is the one spewing the BS, then the most prudent career move is to grin and count to 10 under your breath.

CEO 256
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Health, Wellness, and a Giveaway to WomenonBusiness Readers

Women on Business

20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.