Strategy Driven

DECEMBER 7, 2018

Some performers made careers as supporting players. Therefore, our loyalty to the company rises, and we are more productive. Steven Spielberg had John Williams as music composer for his films. Learn to pace and be in the chosen career for the long-run. Study and utilize marketing and business development techniques.

Rogers 62

Rogers Henderson Mentor Film 62

Strategy Driven

NOVEMBER 23, 2015

Many intangible factors — such as memories, the rumored or real behavior of the company that produces the product, the fact-based or erroneous opinions of others, even the consumer’s true or false conceptions about the product — all end up having a huge impact on what that person purchases and on brand loyalty.

Brand 50

Brand Loyalty Price Advertising 50

Strategy Driven

AUGUST 4, 2014

Questions from salespeople: Jeffrey, As you suggest, my company is going to start filming client video testimonials. Jeffrey, I’m new to the mortgage business after a 10-year career as a professional athlete. What is the diplomatic response to such clients if they ask, “How come you didn’t ask me to do a testimonial?

Retail 67

Retail Price Customer Loyalty Reputation 67