N2Growth Blog

AUGUST 22, 2010

You know the issue of sequestered executives is a real problem when it’s main-stream enough to be made into a prime-time Reality TV show. While many have scoffed at the CBS show &# Undercover Boss, &# I believe it signals a very disturbing trend. I Think Not. mikemyatt: RT thx @ArtieDavis @MarkOOakes @words4warrio.

Blog 412

Blog Gordon CEO Consultative 412

Strategy Driven

NOVEMBER 23, 2015

In a media-saturated world where the average consumer is bombarded with thousands of messages a day, how do you create an authentic emotional response, especially when consumers are so jaded, busy, and overwhelmed? Richard has been an adjunct professor at ASC Cinema/TV School, UCLA Film School, Emerson College and several others.

Brand 50

Brand Loyalty Price Advertising 50

Harvard Business Review

MAY 11, 2012

The Best Exotic Marigold Hotel , a new film set in India and directed by Shakespeare in Love's John Madden (age 63), hangs its plot on the notion of "outsourcing" the elderly. There are signs that market is forming: Marigold's arrival to U.S. There are signs that market is forming: Marigold's arrival to U.S.

Outsourcing 11

Outsourcing Film Hotels Open-book 11

Harvard Business Review

APRIL 22, 2011

Last year, I finished directing a documentary film called The Work of 1000. But executives can hurt their careers when they care about something too much. I liked his enthusiasum and could see he wanted to learn but it's hard to succeed in any media job if you don't have a knack for banging out good copy. No one will pay for it.

Wilde 15

Wilde Film Career Marketing Strategy 15

Harvard Business Review

FEBRUARY 14, 2013

Being in the right place at the right time can make or break careers and companies. A classic old film comedy, Being There , stars the late Peter Sellers as dimwitted Chance the Gardener, who tended the grounds for a wealthy elderly gentleman. How much on-the-ground presence is needed, and for what kinds of activities?

Succession 12

Succession Film Technology Globalization 12

Harvard Business Review

SEPTEMBER 26, 2011

However Frank Parsons — an engineer, lawyer, and early champion of what was then called "vocational guidance" — argued in 1908 that there are three steps to selecting a career path: A clear understanding of our "aptitudes, abilities, interests, resources, limitations, and other qualities.". We need to build better maps.

Career 13

Career Film Sample Process 13

You're Not the Boss of Me

DECEMBER 19, 2010

As Dorothy so wisely advises, we will write when *we* are ready Reply Wendy Mason December 20, 2010 at 2:22 pm Hi Gwyn – loved the film! For example, I’ve used my cat and my Mother to spark ideas about marketing. I didn’t know the film but it seems like it was a fun one!

Blog 41

Blog Bottom-up Film Self-aware 41

Harvard Business Review

AUGUST 2, 2013

The look is always the same: A seasoned marketer is cajoled into watching their first Vine video. The marketer gazes quizzically at the smiling young person that brought the video to his attention. Vine was brought to my attention by Gary Vaynerchuk, the internet maven who himself started his career as a YouTube wine celebrity.

Brand 8

Brand Video Marketing Tactics 8

Harvard Business Review

AUGUST 27, 2012

Initially, these innovations are adopted only by the least demanding industry consumers or those who couldn't afford to participate in existing markets (like the college students who use Reddit to find entertaining Youtube videos instead of paying for HBO). Innovation always finds a way to drive cost down and bring people into the market.

Rogers 15

Rogers Telecommunications Disruptive Innovation Innovation 15

Harvard Business Review

NOVEMBER 30, 2010

The story, which apparently has echoes in some other school districts around the country, is but one more salvo in the wars of educational reform (recently depicted in the film Waiting for Superman — dont miss it). His most recent books are Competing on Analytics: The New Science of Winning and Analytics at Work.

Guidelines 14

Guidelines Education Telecommunications Emotional Intelligence 14

Strategy Driven

MAY 2, 2014

The wise employee has the building of knowledge a part of their career path… sharing with others what we most recently and most effectively learn. Some get distributed on the internet, through social media and in direct transfer to friends. Every business person and company needs a website and social media presence.

Strategy 98

Strategy Budgeting Audience Risk Management 98

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. Their words overstate, get into the media and are accepted by audiences as fact. Self-promotional brochures.

Brand 50

Brand Analysis Advertising Software 50

In the CEO Afterlife

NOVEMBER 4, 2012

Turns out that Linds Redding, an illustrator and designer, spent most of his career crafting advertising in the UK and New Zealand, before opening an animation studio. As an ex-ad man and a lifelong aficionado of great creative, whether it is art or copy, I could not resist the urge to check it out. I’m glad I did.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Harvard Business Review

JUNE 3, 2016

Madhav was in the MSx program at the Stanford Graduate School of Business, a program for mid-career managers. For instance, the marketing person was on the programming team, and the woman who would be responsible for programming at the new SFO venue joined the experience team. The SFO project began in January 2015.

Audience 8

Audience Brainstorming Project Class 8

Eric Jacobson

APRIL 4, 2018

The CEO Next Door is the new book that offers career advice for everyone who aspires to rise in their organization and achieve their full potential. Those busted myths, described more fully later in this post, include: Over 70% of CEOs set their sights on the top job late in their careers. Only 7% graduated from a top university.

CEO 50

CEO Books Succession Charisma 50