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Linds Redding’s Short Lesson in Perspective

In the CEO Afterlife

Turns out that Linds Redding, an illustrator and designer, spent most of his career crafting advertising in the UK and New Zealand, before opening an animation studio. Economically I probably helped shift some merchandise. I’m glad I did. Towards the end of 2011, he was diagnosed with inoperable esophageal cancer.

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The Big Picture of Business – The Realities of Branding… Slogans that Mislead

Strategy Driven

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.

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