The Big Picture of Business – The Realities of Branding… Slogans that Mislead
Strategy Driven
JUNE 22, 2012
This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. One most often hears inflated misrepresentations, false perceptions and over-statements via such contexts as: Corporate image spots that appear on TV news shows.
50 
Let's personalize your content