Remove Career Remove Film Remove Marketing Remove Price
article thumbnail

Slow Decline of Eastman Kodak due to an Inability to Reinvent

Coaching Tip

The film giant gave us the "Kodak Moment," which persists as the quintessential photographic experience even though in today''s digital camera age "selfies" on smartphones are a major factor. That is why it has been so difficult to change Kodak''s corporate culture from film-based imaging to digital imaging. . Kodak Focus on Film.

Film 144
article thumbnail

Salespeople have questions. Jeffrey has answers.

Strategy Driven

Questions from salespeople: Jeffrey, As you suggest, my company is going to start filming client video testimonials. Anybody that gives a quote and is waiting for an answer is a fool because they’re going to lose to somebody with a 10-cent lower price. It is not all about price anymore. Best regards, Jeffrey.

Retail 67
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Prof K’s Brand Narrative Manifesto – Differentiate Emotionally and Activate Passion

Strategy Driven

The days of differentiating a product or brand by function and/or price are over. He is an inveterate Coca Cola® drinker and wouldn’t drink Pepsi® even if it was half the price of Coke®. The brand’s ads don’t deal with Coke’s flavor or its price point; instead, they seem to focus on happiness. I then offered him a Mountain Dew®.

Brand 50
article thumbnail

“Trust Me, I’m a Leader”: Why Building a Culture of Trust Will Boost Employee Performance – and Maybe Even Save Your Company

Strategy Driven

Unusually Excellent is a back-to-basics reference book that offers both seasoned and aspiring leaders a framework for understanding and a guide for applying the battle-tested fundamentals of leadership at every stage of their careers. No wasted film, slides, or prints. The CMO agreed, and the meeting took place.

Company 62
article thumbnail

“Trust Me, I’m a Leader”: Why Building a Culture of Trust Will Boost Employee Performance – and Maybe Even Save Your Company

Strategy Driven

Unusually Excellent is a back-to-basics reference book that offers both seasoned and aspiring leaders a framework for understanding and a guide for applying the battle-tested fundamentals of leadership at every stage of their careers. No wasted film, slides, or prints. The CMO agreed, and the meeting took place.

Company 50
article thumbnail

Don't Do What You Love

Harvard Business Review

Last year, I finished directing a documentary film called The Work of 1000. But executives can hurt their careers when they care about something too much. So I worked hard to instead steer him to policy-research assignments and, after the campaign ended, he turned that into a career. No one wants a job or a career they hate.

Wilde 15
article thumbnail

What Inclusive Urban Development Can Look Like

Harvard Business Review

EDENS, of which the latter is CEO, has led the revitalization of the 45-acre Union Market district in Northeast Washington, DC. The Union Market challenge. Located on the east side of the NoMa train tracks, Union Market began as a working food production and distribution center in the 1930s.