Harvard Business Review

JUNE 13, 2017

When it comes to taking a risk with customers — whether they are website users, shareholders, movie patrons, or voters — you have to think about the question they’ll ask themselves as a result of the change you are proposing. The same thing can happen in an individual’s career, too, if they take on the wrong project.

Proposal 8

Proposal Sports Learning-by-Doing Definition 8

Harvard Business Review

OCTOBER 11, 2013

Four years ago, Craig Hatkoff, co-founder of the Tribeca Film Festival, approached me about a brainstorm: an event recognizing and celebrating breakthrough innovators. Rarely have I had that kind of immediate trust and social currency when proposing something new. If you say we should, let’s do it.

Innovation 10

Innovation Christensen Decisionmaking CTO 10

Harvard Business Review

MAY 8, 2012

As a growth officer in my early career with the mad men and women of McCann Ericksson , my mom could never quite grasp what I did for a living. But, when we pitched, won and delivered the phenomenon now globally known as Priceless for MasterCard, she could finally brag to her friends at my Aunt Rose's kitchen table.

Belief Systems 16

Belief Systems Tips Audience CFO 16