Strategy Driven

AUGUST 4, 2014

Questions from salespeople: Jeffrey, As you suggest, my company is going to start filming client video testimonials. Jeffrey, How do I overcome the “price issue” when the retailers only concern is to buy a cheaper product so they can enjoy a fatter margin? Best regards, Jeffrey. Walt, Answer: Your premise in incorrect.

Retail 67

Retail Price Customer Loyalty Learning-by-Doing 67

Harvard Business Review

APRIL 4, 2011

What wowed me in particular was the contribution Young makes to the field of experience marketing. Retail was once about " location, location and location." One small step for the authors, one giant step for marketing. But experience marketing is now like Gulliver , a big idea trussed with applications that are, well, jejune.

Marketing 14

Marketing Retail Magazine Film 14

Harvard Business Review

JULY 11, 2017

EDENS, of which the latter is CEO, has led the revitalization of the 45-acre Union Market district in Northeast Washington, DC. The Union Market challenge. Located on the east side of the NoMa train tracks, Union Market began as a working food production and distribution center in the 1930s.

Real Estate 13

Real Estate Development Long-term Short-term 13

Harvard Business Review

NOVEMBER 30, 2010

The story, which apparently has echoes in some other school districts around the country, is but one more salvo in the wars of educational reform (recently depicted in the film Waiting for Superman — dont miss it). No one would claim that new product design does not or should not involve wise judgment.

Guidelines 14

Guidelines Education Telecommunications Emotional Intelligence 14

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

SEPTEMBER 8, 2016

Free fall is a crisis of obsolescence and decline that can happen at any point in a company’s life cycle, but most often it affects maturing incumbents whose business model has come under competitive attack from insurgents or is no longer viable in a changing market. By 1993 the company had $1.3 billion in revenue.

Company 8

Company How To Business Model Engineering 8