Strategy Driven

NOVEMBER 23, 2015

Please note: emotional differentiation is significant in any brand narrative, but it tends to be more prevalent with brands that are in well-known and crowded markets. However, if you are introducing a new MP3 player 10 years after they have saturated the market, you need not tell people about the functions of a MP3 player.

Brand 50

Brand Loyalty Price Advertising 50

Harvard Business Review

DECEMBER 5, 2018

Employees need to constantly write six-page memos, even for introducing small product features throughout their careers at the company. You can see this at work at Pixar, which was originally a technology company that began shooting short films to demonstrate the capabilities of its original product, animation software.

Creativity 14

Creativity Team Film Technology 14

Harvard Business Review

MAY 8, 2012

As a growth officer in my early career with the mad men and women of McCann Ericksson , my mom could never quite grasp what I did for a living. Then, you can create an exciting tale where your audience attains their deepest desire, not via business-speak, but with good old-fashioned storytelling to convincingly convey your pitch.

Belief Systems 16

Belief Systems Tips Audience CFO 16

Harvard Business Review

MARCH 15, 2017

” This limits what your team is able to accomplish as well as individual team members’ careers. Maybe you’re both fans of the same hockey team or you both like foreign films. Mario Chamorro, a growth marketer in San Francisco, knows how important it is to treat employees fairly.

Management 11

Management Video Team Case Study 11