Strategy Driven

AUGUST 4, 2014

Questions from salespeople: Jeffrey, As you suggest, my company is going to start filming client video testimonials. Jeffrey, I’m new to the mortgage business after a 10-year career as a professional athlete. It’s all about reputation. It’s all about quality. It is not all about price anymore.

Retail 67

Retail Price Customer Loyalty Learning-by-Doing 67

Tanveer Naseer

OCTOBER 25, 2011

Quitting your job is not something most employees would consider doing in light of today’s weak job market. And yet, this is exactly what one hotel employee recently did as seen in the aptly titled video “Joey Quits”, which has been viewed over 2 million times on YouTube.

Uncertainty 244

Uncertainty Bottom-up Goal Motivation 244

Strategy Driven

NOVEMBER 23, 2015

Please note: emotional differentiation is significant in any brand narrative, but it tends to be more prevalent with brands that are in well-known and crowded markets. However, if you are introducing a new MP3 player 10 years after they have saturated the market, you need not tell people about the functions of a MP3 player.

Brand 50

Brand Loyalty Price Advertising 50

Harvard Business Review

APRIL 22, 2011

Last year, I finished directing a documentary film called The Work of 1000. But executives can hurt their careers when they care about something too much. So I worked hard to instead steer him to policy-research assignments and, after the campaign ended, he turned that into a career. No one wants a job or a career they hate.

Wilde 15

Wilde Film Career Marketing Strategy 15

Harvard Business Review

AUGUST 2, 2013

The look is always the same: A seasoned marketer is cajoled into watching their first Vine video. The marketer gazes quizzically at the smiling young person that brought the video to his attention. If a 60-second video is a dinner date, then Vine is the opening flirt across a crowded bar. That''s it?".

Brand 8

Brand Video Marketing Tactics 8

Harvard Business Review

FEBRUARY 14, 2013

Being in the right place at the right time can make or break careers and companies. A classic old film comedy, Being There , stars the late Peter Sellers as dimwitted Chance the Gardener, who tended the grounds for a wealthy elderly gentleman. Coming in person is always more meaningful than doing a video or sending a note.

Succession 11

Succession Film Technology Globalization 11

You're Not the Boss of Me

DECEMBER 19, 2010

As Dorothy so wisely advises, we will write when *we* are ready Reply Wendy Mason December 20, 2010 at 2:22 pm Hi Gwyn – loved the film! For example, I’ve used my cat and my Mother to spark ideas about marketing. I didn’t know the film but it seems like it was a fun one!

Blog 41

Blog Bottom-up Film Self-aware 41

Harvard Business Review

AUGUST 27, 2012

Initially, these innovations are adopted only by the least demanding industry consumers or those who couldn't afford to participate in existing markets (like the college students who use Reddit to find entertaining Youtube videos instead of paying for HBO). This is the essence of what we call "disruptive innovation."

Rogers 15

Rogers Telecommunications Disruptive Innovation Innovation 15

Harvard Business Review

MARCH 15, 2017

Related Video. Learn how they do it with this 6 minute video slide deck. See More Videos > See More Videos > Recognize the dangers. ” This limits what your team is able to accomplish as well as individual team members’ careers. Here are some strategies to ensure fairness. What Great Managers Do.

Management 11

Management Video Team Case Study 11

Harvard Business Review

NOVEMBER 30, 2010

The story, which apparently has echoes in some other school districts around the country, is but one more salvo in the wars of educational reform (recently depicted in the film Waiting for Superman — dont miss it). No one would claim that new product design does not or should not involve wise judgment.

Guidelines 14

Guidelines Education Telecommunications Emotional Intelligence 14

In the CEO Afterlife

NOVEMBER 4, 2012

Turns out that Linds Redding, an illustrator and designer, spent most of his career crafting advertising in the UK and New Zealand, before opening an animation studio. Just a lot of faded, yellowing newsprint, and old video cassettes in an obsolete format I can’t even play any more even if I was interested. I’m glad I did.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Harvard Business Review

SEPTEMBER 8, 2016

Free fall is a crisis of obsolescence and decline that can happen at any point in a company’s life cycle, but most often it affects maturing incumbents whose business model has come under competitive attack from insurgents or is no longer viable in a changing market. Nothing about free fall is easy.

Company 8

Company How To Business Model Engineering 8

Harvard Business Review

JUNE 3, 2016

Knight Journalism Fellow at Stanford, and previously a senior video producer at The New York Times. Madhav was in the MSx program at the Stanford Graduate School of Business, a program for mid-career managers. The two d.school students who worked with the Opera were Zena Barakat and Madhav Thattai. Zena was a John S.

Audience 8

Audience Brainstorming Project Class 8