thoughtLEADERS, LLC

MAY 10, 2021

Today’s post is by Jonathan Byrnes, author of CHOOSE YOUR CUSTOMER: How to Compete Against the Digital Giants and Thrive (CLICK HERE to get your copy). Managing at the right level is the most important element in effective management in the Age of Diverse Markets. This is a huge change.

Mass Marketing 65

Mass Marketing Decentralization Management Diversity 65

Harvard Business Review

MARCH 30, 2016

The advantage of hybrids is that they are a half-step that can help their developers manage long and difficult transitions, such as the one between generations of technology or the transition between careers. The challenge of hybrids is that they are only temporary half-steps, and so in retrospect they can look clumsy.

Business Model 8

Business Model Software Mass Marketing Competitive Advantage 8

Frank Sonnenberg Online

DECEMBER 1, 2020

You begin to sell your luxury products in mass-market retail stores to boost sales. — How to Create a Culture of Excellence. You accept orders even though you don’t have enough product to satisfy demand — Rather than being upfront with customers, you pray no one gets upset with the delay. Ever Feel Like You’ve Been Taken?

Discount 105

Discount Price Mass Marketing Reputation 105

Harvard Business Review

NOVEMBER 24, 2010

The catch is that most companies dont know how to reflect. So heres how to craft your own reflection items. On the odd occasion most boardrooms reflect, reflection often starts with "how." If thats what to reflect on, here are a few tips for how to reflect better. The catch is that most companies dont know how to reflect.

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15

Harvard Business Review

OCTOBER 13, 2011

In a noisy market it's harder for the right employer and candidate to meet, but there are genuine opportunities out there: organizations are looking for enthusiastic and capable people and don't know how to find them. But the mass market doesn't work for candidates or employers — every appointment is a niche appointment.

Hotels 10

Hotels Mass Marketing Porter Advertising 10