Career, IT Strategy and Marketing

The Edge: How 10 CEOs Learned to Lead—and the Lessons for Us All

Leading Blog

JANUARY 3, 2022

Your task is now to acquire the skills you need in this new territory before your career or your enterprise falters as a result of your personal limitations. Reconfigure for evolving markets. What lies beyond the edge is the opposite, an unfamiliar landscape barely coming into focus. Accelerate your flywheel for growth.

CEO

CEO Skills Crisis Marketing

Your Company’s Networks Might Matter More than Its Strategy

Harvard Business Review

JUNE 10, 2015

Starting his career as a trainee at 7-11, he worked his way quickly through the ranks, gaining a reputation for operational excellence. Before long, Blockbuster was gaining nearly half of all new subscribers in the online rental market. Today, we must learn how to shape networks around a shared purpose.

IT Strategy

IT Strategy Strategy Operations Resistance

Marketers Are Not Publishing Enough Content

Harvard Business Review

JUNE 13, 2013

We live in a day and age when the term "content marketing" stumbles out of a brand''s mouth almost as often as buzzwords like "big data" and "native advertising." They struggle with everything from its creation to its strategy to its editorial content, and even the best places to publish and share it effectively. Absolutely not.

Content

Content Marketing Brand Media

The Case for Improving Work for People with Disabilities Goes Way Beyond Compliance

Harvard Business Review

DECEMBER 27, 2017

Yet, we find, individuals with disabilities frequently encounter workplace discrimination, bias, exclusion, and career plateaus—meaning their employers lose out on enormous innovation and talent potential. ” But there are ways to remove the challenges faced by people with disabilities and open up innovative opportunities.

Compliance

Compliance Chief Operating Officer Innovation Survey

At Multinationals, Country CEOs Should Be Both Local and Global

Harvard Business Review

SEPTEMBER 21, 2012

If you're among the many multinational CEOs planning to appoint a local executive as your next country head in an emerging market such as Brazil, China, or India, you may want to think again. Knowing the market and possessing networks are important, but that's not all your company needs for success today.

Globalization

Globalization CEO Long-term Operations

What Managers Can Learn from March Madness

Harvard Business Review

MARCH 17, 2011

For years Braun tried to steal share from Norelco, the market leader, but this proved a tough sell: Norelco's customers were shopping for convenience, which wasn't what Braun was offering. For years much of Braun's marketing efforts had been aimed at 40-50+ year old men.

Management

Management Retail Brand Merchandising

How a Bathtub-Shaped Graph Helped a Company Avoid Disaster

Harvard Business Review

DECEMBER 2, 2013

Caught up in administrative activities such as managing employee records and planning company picnics, human resources departments can too easily lose sight of their primary function: Making sure the organization has the needed human capital to implement its strategy. HR is no longer limited to being transaction-oriented, as it once was.

Company

Company Human Resources Human Capital Engineering

How to Apply for a New Job After You’ve Been Fired

Harvard Business Review

DECEMBER 8, 2017

After you’ve been fired, getting back into the job market can be difficult. It’s natural to feel slightly paranoid, says John Lees, UK-based career strategist and author of The Success Code. “Candidates don’t want to hear this, but often they go into the market too soon,” says Lees.

How To

How To Letter Learning-by-Doing PR

A Playbook for Making America More Entrepreneurial

Harvard Business Review

MAY 27, 2015

The type of capital required and its source depends on the type of business, its stage of life, and its strategy for the future. In some areas and sectors, the market provides all the capital needed. For example, the market for bank credit for small businesses has been tight, particularly for loans under $150,000.

Entrepreneur

Entrepreneur Policies Banking Innovation

How IBM's Sam Palmisano Redefined the Global Corporation

Harvard Business Review

JANUARY 18, 2012

When Palmisano retired this month, the media chronicled his success by focusing on IBM's 21% annual growth in earnings per share and its increase in market capitalization to $218 billion. In contrast, IBM kept laser-like focus on building the global organization to execute its strategy, and financial results followed.

Globalization

Globalization Golden Parachute Short-term Long-term

Is Your Company Actually Set Up to Support Your Strategy?

Harvard Business Review

NOVEMBER 22, 2017

For every company wrestling with evolutions in its strategy, success depends as much on matching the operating model to those evolutions as it does on the soundness of the strategy itself. Crucially, the operating model also must define ways of working and behaviors that actually bring your company’s strategy to life.

Strategy

Strategy Company Banking Apparel

How Social Movements Change Minds

Harvard Business Review

JULY 28, 2015

Marketers tend to like big, bold actions that grab attention and spew off metrics. To market a product or an idea, you have to change minds, and that takes time and a lot of careful work. The arc of history is long—the length of a career, rather than a marketing campaign. Great brands operate the same way.

Brand

Brand Marketing Sharpe Learning-by-Doing

Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

JUNE 8, 2016

Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. competitors are entering the market. Within two years, the brand went from a small share to 25% of the Canadian market,” notes Bell.

Brand

Brand Brand Management Advertising Management

Leadership Digital

The Edge: How 10 CEOs Learned to Lead—and the Lessons for Us All

Your Company’s Networks Might Matter More than Its Strategy

Trending Sources

Marketers Are Not Publishing Enough Content

The Case for Improving Work for People with Disabilities Goes Way Beyond Compliance

At Multinationals, Country CEOs Should Be Both Local and Global

What Managers Can Learn from March Madness

How a Bathtub-Shaped Graph Helped a Company Avoid Disaster

How to Apply for a New Job After You’ve Been Fired

A Playbook for Making America More Entrepreneurial

How IBM's Sam Palmisano Redefined the Global Corporation

Is Your Company Actually Set Up to Support Your Strategy?

How Social Movements Change Minds

Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

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