How To Boost Your Marketing Career

Strategy Driven

If you’re looking to build a career in marketing, then well done — you’ve chosen a career that is expected to balloon in popularity in the coming years, all because companies are increasingly placing emphasis on this aspect of their operations.

Finding A Conscious Career That Provides Total Job Satisfaction

Strategy Driven

You don’t need to know the net worth of Marco Rubio to understand that politicians attract the largest paychecks, but money certainly isn’t everything and it likely won’t provide you with the happiness and balance that you’re craving from your career.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How To Maintain Business Relevance In A Changing Market

Strategy Driven

Despite these perks, you can quickly be left behind if your business isn’t relevant in a rapidly changing market. Statistics reveal that 42% of businesses fail because their products and services aren’t needed on the market. Being a business owner has its perks.

Role Of Marketing Professionals In Healthcare Systems

Strategy Driven

Much like every other business, a healthcare facility also comprises functions that support its operations. These may include finance, administration, marketing, etc. However, that said, we may wonder what role can marketing professionals perform in a healthcare facility?

Be Different! The Key to Business and Career Success

Skip Prichard

The Key to Business and Career Success. There is one universal principle that determines the degree of success of all businesses: Be the preferred provider to your markets. So, how does a business build competitive advantage by becoming the preferred provider to the markets it serves?

Strategic Tips to Navigate Office Politics

Lead Change Blog

Nobody likes dealing with office politics, but learning how your company operates and identifying who is holding the power over your advancement is a key component to success in your career.

Women Ignoring a Growing Job Market

Women on Business

This number hardly improves when the job market is looked at where less than a third of all computer science jobs are held by women. Whatever the case, women are snubbing the tech industry from an early age which leads to the gross misrepresentation in professional careers. Marissa Mayer is currently Yahoo’s president and CEO after being a key spokesperson for Google, and Sheryl Sandberg is currently the chief operating officer of Facebook and is also on the board of directors.

The 4 E’s Of Landing The Career Of Your Dreams

Strategy Driven

When it comes to landing the career of your dreams, you can get quite giddy. Whether you want to ensure you get started out on the correct path from the start, or you’re currently unhappy with what you’re doing and you want to make sure that you’re able to find the right career with a suitable change, you want to get it right. But you also have your work experience to consider, and this can often play heavily into making your career work for you too. Photo courtesy of Pexels.

Developing The CEO Within You.

Rich Gee Group

Operational – Know how the organization works inside and out. Sit at home and map out your operational chain from start to finish. What are the market forces at work – are they playing fair or are they slowly (and possibly illegally) undermining your position. Blog Business Coaching C-Level Career Coaching Tip Life Coaching Media Piece Quotations Social Media Ways & Tips CEO Communication Empathy Financial marketplace Motivation Operational Sales

CEO 228

Marketing Success | N2Growth Blog

N2Growth Blog

Those of you familiar with this blog know that I’m generally a strong marketing advocate. That said, my typical pro-marketing position assumes that certain key fundamentals are in place to insure that the lunatics don’t somehow become in charge of the asylum. I have watched companies spend tremendous amounts of money, time and energy debating logos, taglines, color pallets, font styles, ad campaigns, positioning strategies, marketing messages, brand promises, etc.,

Blog 239

How to Launch a Successful Portfolio Career

Harvard Business

As the head of a leadership assessment, development, and coaching firm, I spend a lot of time with successful executives talking about their work lives — and in the past few years, many of those conversations have centered on an increasingly popular, and increasingly idealized, imagined next step: the so-called “portfolio career.” Without a clear view, it’s all too easy to end up with a portfolio career you don’t enjoy, or even really want.

Become a Brand Renegade

Leading Blog

To do that, we had to lean into a “brand renegade” mindset and apply it to our daily operations. The idea of curated customer experiences was something that had to be taught, and we chose candidates who wanted to learn and improve their careers. Marketing

Brand 268

What to Do If There’s No Clear Career Path for You at Your Company

Harvard Business

These days, the culprit preventing many professionals from identifying a clear career path at their company is simply that one no longer exists. As Cathy Benko and Molly Anderson predicted in their 2010 book, we’ve gone from a corporate ladder to a Corporate Lattice , in which professionals’ career progress may only sometimes be linear — and often, may instead appear diagonal or horizontal. What would she know about the Latin American market?”).

5 Things You Need to Launch Your Own Business

Strategy Driven

Market Knowledge. Before you invest substantial time or money in your business, undertake extensive market research to ensure there will be sufficient demand for your products or services. Starting Your Business Business Funding business management Market Knowledge strategydriven

Which function in your organization is the main driver of your business (they lead and everyone else follows)?


Marketing 11.00% Sales 28.02% Operations 29.44% Finance 9.93% Research & Development 3.90% Product Development/Management 6.73% IT 2.12% Some other group/function 8.86% Who is the “alpha?” Business Toolkit Career Leadership Poll

The Big Picture of Business – Each Role Matters. The Value of Support Staff

Strategy Driven

Some performers made careers as supporting players. Back characters on TV shows included restaurant and bar operators, where the stars went top relax. Learn to pace and be in the chosen career for the long-run. Study and utilize marketing and business development techniques. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets.

The Big Picture of Business – Entrepreneurs’ Guideposts to Real Business Success

Strategy Driven

Make an equitable blend of ambition and desire: Fine-tuning one’s career is an admirable and necessary process. This premise also holds true for each corporate operating unit and department. The whole of the business and each sub-set must always educate corporate opinion makers on how it functions and the skill with which the company operates. Do you have a detailed, written analysis of your market area? There are many romantic notions about entrepreneurship.

Mentoring and Lifelong Learning

Strategy Driven

I have had many excellent ones in my long career and have in turn mentored hundreds of others. The mentor becomes a role model, offering insights about their own life-career. The mentor stands for mentees throughout their careers and celebrates their successes. ” Approach your career as a body of work. It’s a career, not just a series of jobs. Life and careers include peaks and valleys. Develop, update and maintain a career growth document.

The Big Picture of Business – Pave and Refine the Company Way, Corporate Culture

Strategy Driven

Where mid-managers buy the hype of the marketing slogans but stonewall the progress that would enable the company to live up to its claims. A career is all about devoting resources to amplifying talents and abilities, with relevancy toward a viable end result. Do successful corporations operate without a strategy-vision? The same analogies apply to personal lives, careers and Body of Work. I was at a service counter, and the clerk was bad-mouthing the customers. “I

Job roles within video production

Strategy Driven

Over recent years within the United Kingdom, video production has become an effective way for brands to market themselves and tell their brand story. A producer is another vital job role within video production and is necessary for making effective marketing videos. Camera operator.

Video 71

Things to Look For Before Starting a Construction Company in Texas

Strategy Driven

Anyone considering a career in construction has a number of lucrative opportunities. Whenever you want to start a business, start by doing market research. The purpose of market research is to understand the customers’ demand, liking, and preferences.

How Military Veterans Can Turn Their Skills into a Corporate Career

Harvard Business

Transitioning from a military career to the corporate world can be a fraught process for the nearly 360,000 U.S. In addition to networking their way into new professional circles and learning new cultural mores, veterans have to face down the even more fundamental questions: what career will best suit them? “I felt very intimidated” by undergraduate classmates who had gone into more traditional corporate careers, he told me.

Want a $1 Million Paycheck?

Coaching Tip

A tight job market has turned people into hot prospects. The new world of work, the Gig Economy , operates and grows. Books Business Coaching Career Current Affairs Memes Personal Life Self-Awareness Skills Tips What is Work life college degree Gig Economy job market rock musicians State of Independence workforceSkip college and go work in a GIG! Learning a trade can be more valuable than earning a college degree.

The Big Picture of Business – Cut the Weeds: Focus on Priorities and Strategy, Avoid the Time Zappers

Strategy Driven

What types of ‘wild goose chases’ have you pursued in your networking career? Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. One of the by-products of being high-profile is that you get hangers-on. Most mean well and want to associate with someone successful. Some are groupies, and some are outright users.

Developing The Ability to Spot Opportunities

Strategy Driven

In business, there are typically a wide variety of different considerations that need to be taken into account at any given time, with the specifics varying depending on the particular field you’re operating within.

Value-Added Leadership

Strategy Driven

Operations are sound, professional and productive. You offer a promising career and future for people with ideas and talent. Learn to pace and be in the chosen career for the long-run. Study and utilize marketing and business development techniques. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets.

What’s Your Time Worth? Why Pricing Matters

N2Growth Blog

Pricing impacts everything from strategy and tactics, to finance, to branding, to marketing and sales, to vendor selection and supply chain management, to recruiting and compensation, and to customer satisfaction and loyalty. Avoid arbitrary or static percentage increases in pricing that do not take into account current market dynamics and trends. Competition : Does your pricing place you at a competitive advantage, or disadvantage in the market?

Price 246

Small Business Owners: Here Are 8 Services You Shouldn’t Skip if You Want to Grow Your Business

Strategy Driven

Online Marketing. If you want to grow your business quickly, you can’t skip out on online marketing. However, if you’re operating a small business, it’s important to note that in-store prices tend to be higher than their online counterparts.

The Big Picture of Business – Doing Your Best Work on Deadlines: Mobilizing the Energy for Best Business Success

Strategy Driven

In it, Bogey reprised the 1930’s Broadway hit and movie that launched his career. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.

Candidate Management During a Crisis

N2Growth Blog

I started my career in executive search right out of college over 13 years ago, so recruiting is work that I’ve always done and always loved. Now 13 years into my career, all of us will have to re-learn how to navigate recruiting during a severe global pandemic that is unprecedented in magnitude. General expectation setting and maintenance is paramount to any recruitment process and especially so in a tumultuous market environment.

Crisis 165

Win Back Trust with Raw, Unscripted, and Real Messaging

Skip Prichard

That’s why I was fascinated by Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World by Stephen Denny and Paul Leinberger. What skills should leaders be developing to market this way? We Don’t Want Perfection.

Craft a Sustainable Career

Harvard Business Review

Imagine crafting a sustainable career for yourself. You are confident that your skills and competencies make you valuable and marketable and that you can access opportunities through your network. Economic stagnation and unequal access to opportunity keep a sustainable career out of reach of many. Even among the socioeconomically privileged, investment in education, hard work, and commitment to a company is no guarantee of career success and fulfillment.

A Heart Surgeon and an Internet Marketer: Interview with Dr. Mani

Rajesh Setty

Dr. Mani is also an Internet Marketer. While I have not seen any other heart surgeon who is an Internet Marketer, Dr. Mani is more special than that. He sets aside part of the profits from his Internet Marketing initiatives to help young children with congenital heart diseases. RS: How do you find the time and energy to manage two careers – as heart surgeon and Internet marketer? Each heart operation costs around $2,500 to $3,000.

eBook 42

Is Business a Combination of Sport and War?

In the CEO Afterlife

I’m going to admit at the outset that I was a strong proponent of Herzog’s concept for most of my career. As for sport, the game of market share was an easy way to track success. With only 100% available to the players of the market share game, you knew whether your play(s) made you a winner or a loser. The delusion is that market share is the “be all and end all” of business success. The new economy doesn’t operate that way.

Sports 185

The Power of an Enemy

In the CEO Afterlife

For most of my career, I operated within intensely competitive arenas where fractions of market share points were worth millions of dollars. Your success or failure can be quantified by such measurements as market share, financial ratios, brand awareness, new products and deadlines. With 100% share of market, our strategy was market growth and we managed to double sales in four years. Today, RIM struggles to maintain 5% of the market.

Power 172

Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

The strategy I’ve grown to love and count on over a 45-year career is do less, better. To rise from the ashes, our young management team made several tough sacrifices to transform a multi-product, multi-brand operation from generalist to specialist. This turnaround occurred at Jacobs Suchard’s North American operation, eventually sold to Kraft/Mondelez after many years of profitable growth as a coffee specialist.

The Market that Needs a Market Maker

Harvard Business Review

The job market simply doesn't function the way a market should. That's why at ManpowerGroup we believe that investment ought to focus on youth, who are now entering the market and who most need training. Still, while I cannot overstate the importance of training, it alone will not solve the labor market's structural dysfunction. labor market become more efficient? The dysfunctional labor market is too big a problem for any one sector to address alone.

The Big Picture of Business – Doing Your Best Work on Deadlines: Mobilizing the Energy for Best Business Success

Strategy Driven

In it, Bogey reprised the 1930’s Broadway hit and movie that launched his career. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. We just had the first live TV musical play extravaganza on television after a 50-year hiatus. The production was The Sound of Music , starring Carrie Underwood.

Executive Hiring For a P.E. Portfolio Company – Tangential Opportunity

N2Growth Blog

Sales and marketing positions appear to provide broader sector hunting grounds, but reality can be different, and there are still many constraints. If the position is operational, hire an operations manager and a finance head. .

What is EntreLeadership

Coaching Tip

Guiding Principles: A universal operating standard that guides decision-making both personally and organizationally. Seven Principles of Marketing. Books Business Coaching Career Leadership Skills Tips can't get enough leadership dave ramsey dreams entreleaders entreleadership entrepreneur reality check goals john agno mission passion seven principles of marketing vision your leadership checklist

Leadership Development Investments

Coaching Tip

The operating norm today is skinny and flat, which often makes it hard for organizations to recruit, retain or develop future leaders,” said Leverone. “In In some departments there may be talent hoarding, which makes it difficult to assess the full potential of leadership bench strength within the organization as managers operating in this situation hoard the talent they have for fear of poaching. Managing a Successful Career. . A new U.S.

Mentoring Matters – Jennifer Smith

Roundtable Talk

Roundtable Member, Jennifer Smith, Director of Sales & Marketing Operations at Johnson & Johnson Medical Companies shares her tips for navigating a complex leadership environment to keep projects on track. “If you fail to involve your employees in the exercise of translating the company’s objectives to your team’s role in the organization, then you miss the opportunity to help your team members connect what they do day-to-day with the broader company operations.”

Crack the Hidden Job Market

Harvard Business Review

There is a gulf between our idealized picture of how jobs are filled, and a hard but often unstated reality: in any market, no matter how transparent on the surface, a large proportion of jobs are either not advertised or already have someone's name on them before the first interview. The subjective evidence from developed markets is that, in many sectors, the proportion is much higher. The employer mindset often operates at two levels, the public and the private.