Harvard Business Review

JANUARY 1, 2013

Having a great job does not guarantee your career success; your competence no longer depends on what you know; and being an affluent consumer matters less than becoming a sought-after product. Economic and technological changes are reshaping the nature of work. Self-branding is about being a signal in the noise of human capital.

Human Capital 13

Human Capital Brand Mass Marketing Reputation 13

Frank Sonnenberg Online

DECEMBER 1, 2020

You begin to sell your luxury products in mass-market retail stores to boost sales. — You build a reputation based on being readily available to your customers. Remember… Your reputation matters. Remember… Half the truth is often a whole lie. Always tell the truth, or the truth will tell on you.

Discount 105

Discount Price Mass Marketing Reputation 105

Harvard Business Review

MARCH 30, 2016

The advantage of hybrids is that they are a half-step that can help their developers manage long and difficult transitions, such as the one between generations of technology or the transition between careers. The challenge of hybrids is that they are only temporary half-steps, and so in retrospect they can look clumsy.

Business Model 8

Business Model Software Mass Marketing Competitive Advantage 8

In the CEO Afterlife

FEBRUARY 13, 2017

My friend’s students saw themselves as entrepreneurial thinkers, yet at graduation, most of them will begin their careers in a corporation. The change-makers are small- to medium-size enterprises that either lead niche categories or are hell-bent on knocking the big guy from the top rung of a mass market. Does it inspire?

Mass Marketing 100

Mass Marketing Bureaucracy Entrepreneur Class 100