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Just Adding a Chief Data Officer Isn’t Enough

Harvard Business Review

To do so, you need clarity around how the CDO will work with the rest of the top management team as well as incentives that support collaboration across the top executives and senior managers — something that goes beyond equity compensation. Though he was writing about Chief Marketing Officers, his advice is equally valuable here.

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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

Better insight from customers can drive serious growth in your company, at least according to a recent study by IBM of over 1700 CEOs. In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO).

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