Harvard Business Review
MARCH 12, 2012
Recently the CEO of a very well known consumer brand nearly scared the wits out of me. The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger.
Harvard Business Review
JULY 1, 2014
They know more than ever, and you’re under pressure to share more than ever, too – 76% of global executives think it’s a good idea for their CEO to be on social media. It’s no wonder CEO tenure is declining.
Harvard Business Review
APRIL 6, 2016
This all presents CEOs with a tough dilemma. But on the other hand, in order to safeguard the company’s future competitiveness, CEOs may have no other choice than to invest now. Benefits and risks of co-opetition. Another risk is the opportunity cost of not benefiting from lower investment costs.
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