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Why Your Company Could Be at a Major CRM Crossroads

CEO Insider

For many organizations, it’s worth considering shelving that prepackaged CRM product in favor of a purpose-built solution. The post Why Your Company Could Be at a Major CRM Crossroads appeared first on CEOWORLD magazine. Copyright The CEOWORLD magazine Limited 2021. All rights reserved.

CRM 96
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CEO Spotlight: Pipeliner CRM’s Nikolaus Kimla on Making the World a Better Place Through Sales

CEO Insider

One thing about Nikolaus Kimla is undeniable: he intrinsically understands sales, and as the Founder and CEO of Pipeliner CRM, a customer relationship management platform purpose-built for salespeople, and its associated media channel SalesPOP!, it makes sense.

CEO 95
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Customer Experience Management | N2Growth Blog

N2Growth Blog

I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.

Blog 277
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The 200 mph Tune Up: 4 Critical Decision Filters For The Startup Leader

Terry Starbucker

This can keep startup CEOs up very late at night, pondering their next moves – unless they develop a critical “filtering” process that can make these decisions easier, and more effective. Revamp of the customer management (CRM) system. They all need to be done, but when, and in what order? New advertising campaign.

CRM 282
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How Leaders Can Help Develop Customer Service Strategies

Tanveer Naseer

Develop a CRM strategy A CRM is a somewhat tricky piece of technology. A CRM without strategy and leadership will do you little good, so make sure its management isn’t left entirely to your IT department. Your CRM should span departments, and will hopefully unite them better in your customer service values.

Strategy 267
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How Leaders Can Help Develop Customer Service Strategies

Tanveer Naseer

Develop a CRM strategy A CRM is a somewhat tricky piece of technology. A CRM without strategy and leadership will do you little good, so make sure its management isn’t left entirely to your IT department. Your CRM should span departments, and will hopefully unite them better in your customer service values.

Strategy 267
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Too Many Executives Are Missing the Most Important Part of CRM

Harvard Business Review

Whether you’re a corporation, a nonprofit or a government agency, chances are that your approach to customer relationships at a system-wide level begins and ends with CRM (customer relationship management) software — yet its implementation rarely does much to foster real relationships. It’s a result of misguided strategy.

CRM 8