Lead Change Blog

JULY 25, 2016

The leading futurist in this field concluded his recommendations by saying, “I believe that every CEO should be assigned a therapist when they take the job.”. In fact, the opposite may happen: the CEO could be the roadblock to the whole transformative process. At one conference I attended (the Direct Marketing Association, no less!)

CEO 150

CEO Short-term Long-term Conference 150

CEO Blog

DECEMBER 27, 2010

CEO Blog - Time Leadership Monday, December 27, 2010 Wiki Brands According the the NY Time is a good season to forgive. All companies can do is "help" guide and transparently contribute to help the brand move the right direction. Marketing cannot fix a bad product. I am CEO between positions. Beautiful snow in NY today.

Brand 189

Brand Blog CEO Ries 189

N2Growth Blog

APRIL 4, 2011

I had an email yesterday from a CEO who described himself as “constantly being sucked down into the weeds.&# Things have spun so far out of control that I recently had a CEO ask: “Is strategy still relevant in today’s business world, and if so, what role does strategy play in the overall make-up of a CEO’s duties and responsibilities?

Tactics 294

Tactics Short-term Strategic Planning CEO 294

Harvard Business Review

MAY 21, 2018

Consider this example: When The Interpublic Group (IPG) merged the direct-marketing company Draft with the ad-agency Foote Cone & Belding (FCB) to become one agency in 2006, “it was immediately apparent that the cultures of the two agencies were wildly different,” shared Marty Stock, then head of Coors advertising at FCB.

Company 8

Company Direct Marketing Execution Taylorism 8

Miles Anthony Smith

MAY 2, 2018

Graham Keen "Inspirational CEO/CFO turned positive-psychologist resiliently transforming businesses & financial performance." There are no hard and fast rules about what a personal brand statement must be, but it’s best to be as specific as possible but not be too verbose. ​ ​1.

Brand 68

Brand Examples Career Godin 68

Harvard Business Review

MARCH 11, 2014

The model involved an innovative combination of direct marketing through billboards and leaflets; diagnostic camps where technicians would screen scores of patients in an afternoon; changes to the supply chain to lower the cost of the pacemaker for selected hospitals; and the world’s first loan program for an implantable medical device.

Innovation 8

Innovation Venture Capitalist Company Supply Chain 8

Harvard Business Review

FEBRUARY 25, 2015

According to the Direct Marketing Association (DMA), catalog mailings grew in 2013 to 11.9 The extravagant catalog is part of the company’s effort of “becoming a brand worthy of loving,” as chairman and CEO Gary Friedman explains.

Retail 8

Retail Brand Fashion Apparel 8