How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
I am the cofounder and CEO of BioLite. We wanted to create an immersive experience wherein we could introduce potential customers to our vision of energy everywhere, a place where highly trained and enthusiastic staff could entertain, educate, and entice visitors to the unique benefits of the HomeStove. Photograph courtesy of BioLite.
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