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The Swedish CEO Who Runs His Company Like a CrossFit Gym

Harvard Business Review

This hasn’t gone unnoticed by some leaders, and a new generation of CEOs taking a cue from this last bastion of the Protestant work ethic. He’s the CEO and self-titled “Head Coach ” of Björn Borg, the Swedish sports fashion company named after the tennis star. Henrik Bunge is one such leader.

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Are Business Schools Creating Higher-Ambition Leaders?

Harvard Business Review

Recently, my colleagues and I interviewed dozens of these higher-ambition CEOs , all of whom taught us a valuable lesson: integrity is at the heart of great leadership. Higher-ambition CEOs know who they are, and how they lead and run their companies reflects their personal values and principles. Personal Integration.