How One Startup Developed a Sales Model That Works in Emerging Markets
SEPTEMBER 7, 2016
A lot had to take place for this all to happen: I had a problem but knew a solution existed; I had access to information on my options; I had a physical destination to see my options in person; a trained employee was available to provide advice and recommendations; and I had a means of financing to bring this appliance into my life almost immediately. I am the cofounder and CEO of BioLite. Customers show up regularly to take out loans, arrange payments, and track their finances.