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The 5-point plan to build a fantastic reputation

CEO Insider

And with Harvard Business Review citing 70-80 percent of a firm’s market value coming from intangible assets such as brand equity, intellectual capital, and goodwill, it’s vitally important for all CEOs to proactively manage their reputation given […].

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How to Foster Innovative Thinking at Your Company

CEO Insider

Innovative ideas, an innovative culture, a history of innovation — these are all intangible assets that any business leader would love to have. It might mean something different to every executive you talk to, but surely everyone wants it. Executives aren’t alone. Nearly all of today’s […].

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Reputation Risk Management Is Vital For The C-Suite

CEO Insider

At a time when corporate leadership is in the crosshairs of investors, regulators, and everyone in between, risk managers are moving from back offices to corner offices and becoming leaders of enterprise-wide strategic teams, supporting the corporate mission by protecting the firms’ intangible assets.

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How to Make Organizational Change Enduring

Six Disciplines

Here''s a real shocker: In a survey of 3,300 senior managers and human resource professionals reported by Rob Lebow in his Washington CEO magazine. Most organizations say their most important assets are their people, but few behave as if this were true. 75% of all organizational change programs fail. Why is change so hard ?

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How to Build Your First Balance Sheet as a Startup?

Strategy Driven

Assets here can be current or non-current assets , and they include everything that the startup owns within a given period. Assets can be tangible, which refers to those assets that can be seen and touched like properties. A startup can also have intangible assets that you cannot feel or touch, like goodwill.

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Why Leaders Are Still So Hesitant to Invest in New Business Models

Harvard Business Review

Today, the majority of market value is made up of intangible assets (networks, platforms, intellectual property, customer relationships, big data) more than physical assets. In fact, it’s not even close: intangible assets make up over 80% of the S&P 500’s market value — a complete reversal from 1975.

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What VW Didn’t Understand About Trust

Harvard Business Review

The ripple effects of the Volkswagon scandal go well beyond the 11 million cars affected, the CEO’s resignation today, and the steep fines the company is facing. Decades ago, a company’s market value was nearly equivalent to its tangible assets—buildings, machinery, materials, financial capital, and so on.