CEO Insider

MARCH 23, 2021

Megan Allinson of BKM Marketing outlines why brands should integrate this powerful asset in their marketing mix and offers strategies to creating valuable video content. Just as evident is that brands miss an exciting chance to connect with customers when they don’t produce videos. If you’re like many […].

Video 86

Video Marketing Marketing Mix Licensing 86

The Horizons Tracker

OCTOBER 17, 2019

It is also useful to know what metrics other managers are using, and how many they are using, as it provides a benchmark for their own marketing-mix.”

Marketing 49

Marketing Metrics Marketing Mix Benchmarking 49

Women's Leadership Exchange

DECEMBER 2, 2010

After attending the Women's Leadership Exchange Conference in NYC this week - yes, our very own conference - I heard enough from experts and REAL business owners to know that social media marketing is a critical part of the integrated marketing strategy. It needs to be added to the marketing mix like advertising and PR.

Media 77

Media Conference Marketing Mix PR 77

Harvard Business Review

JUNE 20, 2014

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change.

CEO 8

CEO Marketing Hotels Long-term 8

Strategy Driven

FEBRUARY 7, 2011

Perfect your marketing mix and win with …And the Clients Went Wild! She is the founder of Red Zone Marketing, LLC, which consults with businesses from entrepreneurial firms to Fortune 500 corporations on strategic marketing planning and business growth. Do what works! Not necessarily.

Wilde 50

Wilde Newsletter Marketing Motivation 50

Strategy Driven

NOVEMBER 29, 2010

Perfect your marketing mix and win with …And the Clients Went Wild! With all the noise in your clients’ and potential clients’ daily lives, it certainly hasn’t become any easier to attract attention and appeal to your target market. Do what works!

Wilde 62

Wilde Tactics Advertising Brand 62

Strategy Driven

DECEMBER 6, 2010

Perfect your marketing mix and win with …And the Clients Went Wild! She is the founder of Red Zone Marketing, LLC, which consults with businesses from entrepreneurial firms to Fortune 500 corporations on strategic marketing planning and business growth. Do what works!

Wilde 50

Wilde Real Estate Discount Advertising 50