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Make It, Don’t Fake It with Sabrina Horn

Let's Grow Leaders

In this episode, former Silicon Valley communications CEO Sabrina Horn gives you the tools to lead with integrity, navigate the challenges that compromise authenticity, and transform your influence by leading from the truth. 33:57 – Why honesty is a great marketing strategy. Make It, Don’t Fake It.

PR 477
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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

Years ago, we engaged with a CEO in the mattress industry who wanted to know how he could create real brand distinction and drive more retail traffic in such a highly commoditized category. The mattress CEO was relentless about doing right by customers, and this made him very particular about who he hired and how they were trained.

Brand 289
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CPG Hiring Trends

N2Growth Blog

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. The CEO of the future is going to have a broader experience than the current CEO. The role of a CPG CEO has always required a deep curiosity about consumers.

Trends 368
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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

In the CEO Afterlife. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. Both Janet and the CEO have made good points.

Brand 253
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The Paradox of Two Guitar Companies | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. © 2011 In the CEO Afterlife. Main menu Home. Leadership. No results were found for your request. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Search My Site. Search for: Categories. Human Resources.

CEO 229
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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. In a strategy seminar I asked the leadership team to tell me what business they were in. The CEO said, “We’re in the peace-of-mind-business.”

Strategy 234
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Ignite Development Potential: Transform the IDP Conversation

Lead Change Blog

Join Weaving Influence CEO, Becky Robinson, August 4 at 1:00 PM (ET) to explore your marketing strategy. If you have limited time and resources, you may wonder how to best invest your energy and resources in marketing your book or business.