Since when was marketing not human-centric?

Strategy Driven

This constantly moving frontier of knowledge has a powerful impact on marketing and ensures that we can never consider it mastered. This means that, to succeed in your marketing strategies, you can not just differentiate your product or service from your competitors.

CEO Next Door Book Reveals Four Key Behaviors Of Successful CEOs And Busts CEO Myths

Eric Jacobson

The CEO Next Door is the new book that offers career advice for everyone who aspires to rise in their organization and achieve their full potential. The results of the research burst several myths surrounding CEOs. Worse, it prevents people with CEO potential from leading companies.

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Modifying Marketing in a Transforming World

Strategy Driven

It looks as if this is going to push even further as new AI (artifical intelligence) technologies are becoming more and more prominent in the market. When it comes to marketing the digital revolution has made large changes to the knowledge and decision-making abilities of customers.

Social Media for CEOs

N2Growth Blog

Nary a week passes where I don’t hear from a CEO who’s grappling with this social media conundrum: should I, or shouldn’t I? We have a social media practice at N2growth, I use social media, and all of the CEOs I coach are participating at some level in social media.

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Living the CEO Afterlife

In the CEO Afterlife

Those who follow my blog have an idea of how I’m spending my time as a retired CEO. Bottom line, I love the challenges of my CEO afterlife and I’m every bit as goal-oriented as I was thirty years ago. Think about these personal and behavioral characteristics of the stereotypical CEO.

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Why Your CEO Just Doesn’t Get It

N2Growth Blog

The problem is most people don’t know what to look for in a leader, and according to a recent study by Chief Executive magazine many CEOs don’t seem to know what to look for either. Organizational/market/self awareness. By Mike Myatt , Chief Executive Officer, N2growth.

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Who is the 21st Century CEO?

In the CEO Afterlife

Great CEOs will deal with the challenges of these ever-changing environments and continue to lead the march forward with compelling visions, insightful strategies and flawless execution.

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Are Great CEOs Always Great Leaders?

In the CEO Afterlife

In my mind, the best CEOs are usually the ones who are in a race to the future – they’re obsessed with defining the future because they can’t stomach the thought of reacting to a future created by their competitors. That established Steve Jobs as the greatest CEO of our time.

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Why HR Needs to Be a Marketer

In the CEO Afterlife

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. For the sake of brevity, I’ll list just five similarities between HR and brand marketing.

The World of the 21st Century CEO

In the CEO Afterlife

Last week I identified the successful 21 st century CEO as someone who is constantly thinking about the future. At this point I will gaze into my crystal ball and prophesize the environments in which 21 st century CEOs will operate, a decade from now. CEOs will be time-starved.

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Leadership Inspirations – The Buck Stops with the CEO

Strategy Driven

“Don’t blame the marketing department. You just finished reading Leadership Inspirations - The Buck Stops with the CEO ! The post Leadership Inspirations – The Buck Stops with the CEO appeared first on StrategyDriven.

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The 2 Most Undervalued Factors in Social Marketing

In the CEO Afterlife

Let me explain – any marketer can play the social media game and do it well with a concept that resonates. Herein lies the myth of social media marketing. A message from a marketer doesn’t have to mean that at all. When I was in brand management, social media did not exist.

Responsible Leadership at Market Basket

Great Leadership By Dan

Guest post from Daniel Korschun: If your CEO got fired tomorrow, would anyone notice? Last year, the board of directors at one of New England’s largest supermarket chains fired CEO Arthur T. Instead of going about their business as usual, as people at other companies would do, 25,000 employees at Market Basket (they call themselves associates) protested in the streets for six weeks to get Demoulas back. What was it that led to such fierce loyalty to a CEO?

Are You an Accidental Soul-Sucking CEO?

Joseph Lalonde

For the last 20 years, and all around the world, we CEOs have invested untold millions into the question: “What does it take to have an engaged workplace culture?” It Lands On the CEO’s Door Step. How to Be a Soul-Sucking CEO. Garry is the CEO of the WD-40 Company.

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Beauty Marketers: Best in Class | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years.

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Developing The CEO Within You.

Rich Gee Group

What are the market forces at work – are they playing fair or are they slowly (and possibly illegally) undermining your position. What other elements do you feel play a key role in defining you as CEO material? The post Developing The CEO Within You. You’re moving on up.

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Offend Large Segments of Your Market

Execupundit

Imagine an automobile CEO telling an awards audience, "Thanks to Satan, we've figured out how to sell cars to doped-out Californians and arrogant New Yorkers." Christian Bale demonstrates his version of the technique

Marketing Your Company, Not You

Women on Business

We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

See the Big Picture to Succeed as a CEO

Great Leadership By Dan

Summer Sanders CEOs must see the upcoming organizational challenges from multiple perspectives with a big picture. The visionary CEOs like Richard Branson, Warren Buffett and Lou Gerstner have an innate ability to see the big picture. He is the legendary chairman and CEO of the biggest shareholder company—Berkshire Hathaway headquartered in Omaha, Nebraska, United States. He is unmoved by market fluctuations. CEOs M.S.Rao strategic thinking Warren Buffett

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Marketing Success | N2Growth Blog

N2Growth Blog

Those of you familiar with this blog know that I’m generally a strong marketing advocate. That said, my typical pro-marketing position assumes that certain key fundamentals are in place to insure that the lunatics don’t somehow become in charge of the asylum.

The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Marketing.

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What CEOs want to talk about. HINT: It ain’t your product.

Strategy Driven

Everyone tells you to meet with the CEO. HARSH REALITY: It’s more than likely the CEO doesn’t want to meet with you, much less talk about your product or service. But the only problem with that is the CEO doesn’t want to hear your presentation. things CEOs are interested in : 1.

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The Transformative CEO

CEO Blog

And of course Josh (I have to include him on my blog posts so he does not feel left out) I read a great little book - The Transformative CEO - Impact Lessons from Industry Game Changers by Jeffrey Fox and Robert Reiss. Each one is around one topic of CEO leadership. I am traveling.

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Executive Coach Helps Marketing CEO With Career Next Steps

Tony Mayo

Tony and I met as I was assessing multiple career opportunities. I appreciated the clarity our conversation brought to my decision making. –Jean Rosauer Founder Fuel Growth Group Share it! Client Comments

Self-promotion v. corporate branding: a dilemma for women CEOs?

Strategy Driven

In today’s media-saturated business world, a company’s image is inextricably linked to the reputation of the CEO. And there are any number of other high-profile male CEOs, who are recognized as industry leaders. How many similarly high-profile women CEOs are there?

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The Worst CEOs of 2012: What did we Learn?

Great Leadership By Dan

This post first appeared 1/24/2013 on SmartBlog on Leadership : The year 2013 has begun, and with it a new year of scrutinizing CEO performance. The Bloomberg Businessweek Worst CEOs of 2012. Forbes the Worst CEO Screw-ups of 2012. Aubrey McClendon, CEO, Chesapeake Energy, made the top of the list, although it’s not ranked. Herb Greenberg’s Worst CEO of 2012 (CNBC). Valuewalk’s Worst CEOs of 2012. Motley Fool’s Worst CEO of 2012.

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When a Servant Leader is Fired – Market Basket Demonstrates the Cost of Terminating a Servant Leader CEO

Modern Servant Leader

Market Basket Stakeholders Rally to Support Their Servant Leader. Market Basket is a multi-billion dollar, family owned, grocery chain in New England. terminated long-time CEO and apparent servant leader , Arthur T. Based on the support of the multiple stakeholder groups and the unheard of scenario where employees walk out on their jobs to demand their CEO be rehired, it seems Arthur T. According to some accounts, the decision to fire CEO Arthur T.

From CEO to Novelist: Not without Perseverance

In the CEO Afterlife

When my business book Do Less Better was published, I had the pleasure of meeting National Post journalist Peter Kuitenbrouwer who interviewed me about the challenges facing an ex-CEO hell-bent on finding a publisher for his historical fiction manuscript.

CEO 130

From CEO to Novelist: Not without Perseverance

In the CEO Afterlife

When my business book Do Less Better was published, I had the pleasure of meeting National Post journalist Peter Kuitenbrouwer who interviewed me about the challenges facing an ex-CEO hell-bent on finding a publisher for his historical fiction manuscript.

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Leveraging Down for CEOs | N2Growth Blog

N2Growth Blog

Think of any top performing CEO and you’ll find that to the one, they possess an uncanny ability to focus on highest and best use activities. To this day I’m amazed at how many CEOs still own tasks, roles, projects, and responsibilities that should be delegated to others.

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Market(ing) Meltdown: Don't Worry, Be Happy | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Market(ing) Meltdown: Don’t Worry, Be Happy. by John • August 9, 2011 • Life , Marketing • 0 Comments. I’m going to admit at the outset that I’m not a stock market expert. That is a marketing problem. Marketing.

7 CEO Success Tips – How To Be A Better Leader

N2Growth Blog

When similar journeys are decided on by leaders in the driver’s seat of their organizations, the challenge to accomplish such a task means that CEOs must be able to navigate their way around the VUCA minefields (volatility, uncertainty, complexity and ambiguity) and instruct their senior teams how to do the same. They must be bold in their actions, willing to take calculated risks together that will have the greatest potential to achieve major, market?shifting By Damian D.

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Should CEOs Have Term Limits? | N2Growth Blog

N2Growth Blog

Posted on July 7th, 2010 by admin in Leadership , Operations & Strategy , Rants By Mike Myatt , Chief Strategy Officer, N2growth I have read some interesting articles and blog posts of late on the subject of CEO term limits, and felt this topic worthy of discussion.

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Corporate Leaders: What Will Be Your Epitaph? | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Memo To: CEOs and Aspiring CEOs. Re: Your Epitaph as a CEO. The Epitaph of Andy Goodfellow: If you met him in the street, you’d never know that the soft-spoken Andy Goodfellow was a successful, results-oriented CEO. Marketing.

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The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands.

Entrepreneur, CEO or Both? | N2Growth Blog

N2Growth Blog

Posted on January 21st, 2011 by admin in Leadership , Miscellaneous , Operations & Strategy By Mike Myatt , Chief Strategy Officer, N2growth Entrepreneur, CEO or Both? CEO…that title sounds good doesn’t it? What does a CEO really do anyway? In today’s post I’ll assess what it takes to be an effective CEO and you can decide for yourself if you have what it takes to get the job done.

CEO Blog - Time Leadership

CEO Blog

CEO Blog - Time Leadership Friday, January 28, 2011 5 Leadership Styles that Work A guest post by Art Gould Recipes for Success: 5 Different Leadership Styles That All Work! A good present-day example of this type of leadership can be found in Virgin Group Ltd, a very successful corporation renowned for its presence in a wide variety of global markets. I call it CEO Blog - Time Leadership because of my keen interest in time. I am CEO between positions.

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CEO Disease Symptoms

Coaching Tip

" CEOs often hear what they want to hear rather than what really is on the minds of their subordinates," said Mark Anderson, president of ExecuNet, that conducted a survey of 2,463 C-level respondents in December 2010. CEOs think of guiding the ship as their purview.". Rank-and-file employees often complain that CEOs don't understand what motivates them. It turns out, CEOs aren't much better at naming what motivates their "C-level" direct reports, either.

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3 Big Mistakes That CEOs Must Fix To Inspire Employees

Tanveer Naseer

The following is a guest piece by CEO Ben Decker. At the CEO level, these white lies run rampant. After years of working with business leaders, the fact is most CEOs are not inspiring. In fact, this is the #1 area for CEOs to improve.

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Could Microsoft's First CEO Become Its Third CEO?

Coaching Tip

With the news that Ford Motor CEO Alan Mulally won''t be riding to Microsoft''s rescue, many Microsoft investors are disappointed. An article about Bill Gates described how he deliberately carved out two “Think Weeks" a year while he was CEO of Microsoft. Stock Market Web/Tech

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Is There a CEO Afterlife? | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Is There a CEO Afterlife? Those of you who have followed my blog have an idea of how I’m spending my time as a retired CEO. Looming retirement can be awfully daunting to a CEO, especially to those who define themselves by their jobs. Marketing.

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Why Uncontrollable Factors are Norm to Great CEOs

In the CEO Afterlife

So, why do 21 st century CEOs continue to struggle in their roles as leaders of a business enterprise? Consider this: The Conference Board reports that the average tenure of a CEO in America is 8.4 In judging CEO performance, there is no place for the uncontrollable factor.

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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. The CEO said, “We’re in the peace-of-mind-business.” Leadership , Marketing , Strategy. Marketing. Main menu Home.