How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
It was a daunting investment, but well worth the quality-of-life improvement. I am the cofounder and CEO of BioLite. We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets.
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