How One Startup Developed a Sales Model That Works in Emerging Markets
SEPTEMBER 7, 2016
I am the cofounder and CEO of BioLite. We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. These challenges forced BioLite to reevaluate our approach and customize our sales methods to a market that demands an entirely different way of doing business. We found an ideal storefront near a busy market in central Bhubaneswar.