Remove CEO Remove Marketing Remove Operations Remove PPM
article thumbnail

Corporations Will Never Solve Climate Change

Harvard Business Review

The 2010 Deepwater Horizon disaster revealed that not only had BP not moved beyond petroleum, but that its former CEO John Browne, who launched the beyond petroleum campaign, never had support for his vision in the company. CEOs could editorialize about the pressing need for climate action, like the CEO of The North Face just did.

PPM 8