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Loyalty Beyond Reason Defined

Leading Blog

This is a post by Brian Sheehan, author of Loveworks: How the World''s Top Marketers Make Emotional Connections to Win in the Marketplace. Previously he was with global creative powerhouse Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan.

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Are CEOs Overhyped and Overpaid?

Harvard Business Review

How much do CEOs actually matter? Although such sentiments may not apply to most CEOs, even the anonymous CEO still benefits from the impulse: Most CEOs worldwide earn between 50 and 100 times more than the average worker. The CEO-to-worker pay ratio in America is even bigger, at 350:1.

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The Swedish CEO Who Runs His Company Like a CrossFit Gym

Harvard Business Review

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. This hasn’t gone unnoticed by some leaders, and a new generation of CEOs taking a cue from this last bastion of the Protestant work ethic.

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Data Can Do for Change Management What It Did for Marketing

Harvard Business Review

Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. There has been a rapid uptake in health care, consumer marketing, crime reduction, agriculture, scientific research, and many other areas.

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A Way to Gauge How Well Your Company Is Really Performing

Harvard Business Review

Just change the peer group, and a laggard becomes a leader, or vice versa. When Jack Welch was CEO of GE, he famously tasked each business with achieving number 1 or number 2 status in its industry, a goal-setting principle that echoes across the decades. Best of all, it’s easy to use. These five companies are not outliers.

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How B2B Marketers Can Get Started with Social Media

Harvard Business Review

Many B2B CEOs still believe that social media isn’t right for them. But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation.

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Are Business Schools Creating Higher-Ambition Leaders?

Harvard Business Review

Recently, my colleagues and I interviewed dozens of these higher-ambition CEOs , all of whom taught us a valuable lesson: integrity is at the heart of great leadership. Higher-ambition CEOs know who they are, and how they lead and run their companies reflects their personal values and principles. Personal Integration.