Harvard Business Review

AUGUST 2, 2016

In a group photograph, 30 CEOs with a combined market capitalization of $2.5 Conspicuously absent from the photo was Uber’s CEO , Travis Kalanick. On Monday Uber said that it is selling its operation in China to a rival Chinese ride-sharing company whose CEO was in that foreshadowing photo.

Marketing 8

Marketing CEO Mass Marketing Price 8

Harvard Business Review

NOVEMBER 4, 2011

Seeing a potential revenue stream to fund more research robot development, the team set up a company, BeatBots , to make a very pared-down version with the same look and feel available to the consumer market. a panel of CEOs had no end of answers.

Mass Marketing 9

Mass Marketing CEO Technology Conference 9

Harvard Business Review

APRIL 25, 2011

Making the case for investments that produce social impact as well as market returns is not a discussion most executive directors want to have with their board — or their financial stewards on Wall Street. Large corporations know more about opportunities in Chinese markets than they do about opportunities in US cities.

Real Estate 14

Real Estate Mass Marketing Banking Asset Management 14

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. Supply Chain Partnerships.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

OCTOBER 5, 2011

Today it's rare to find a CEO who won't acknowledge the impact digital technology is having on their business. The purchasing habits and attitudes of today's teenagers and twenty-somethings are completely different from those exhibited by today's mass market. This post is part of the HBR Insight Center Growing the Top Line.

Engineering 12

Engineering Forrester Software Mass Marketing 12

Harvard Business Review

MARCH 30, 2016

Whereas product-based business models create value by selling differentiated products to market niches, platform-based business models create value by facilitating transactions across large, generic markets. — prior work emphasizes that firms should choose to produce either products or platforms but not blend the two.

Business Model 8

Business Model Software Mass Marketing Competitive Advantage 8

Harvard Business Review

AUGUST 8, 2011

Sold heavily by IBM's famous sales force, the company's product created the first truly mass market for the personal computer. Within a decade, however, IBM had fallen behind in the market it did so much to create. Faster, cheaper and more nimble competitors had eaten away at Big Blue's market leadership.

Customer Intimacy 15

Customer Intimacy How To Mass Marketing System 15

Harvard Business Review

JUNE 15, 2017

Based on our experience in India and with companies such as those named above, we think that GM’s sales failure in India holds five lessons for American CEOs across many sectors. #1 1 — Consistent Leadership Over Time Matters in This Market. Unlike Bentley or Rolls-Royce, GM is a mass-market car company in the U.S.

CEO 10

CEO Long-term Short-term Mass Marketing 10

Harvard Business Review

FEBRUARY 27, 2013

Leading business and marketing practitioner Seth Godin imagines a world where the mass market dies, where mediocrity holds no economic value. While much of Godin's thinking has come to bear true in our social media-induced world, this TED Talk will get you thinking differently about where you spend your marketing dollars.

Godin 8

Godin Open-book Mass Marketing Creativity 8

Harvard Business Review

APRIL 22, 2011

The Nespresso system, a machine and single dose capsules, didn't fit with the company's mass-market distribution system. Eventually, Peter Brabeck, Nestle's CEO, had to create a separate company and locate it in a different building.

Innovation 15

Innovation Mass Marketing Strategic Planning Marketing 15

Harvard Business Review

MAY 9, 2016

The company’s CEO, Sergio Marchionne, said at the time that “of all the cars I can get wrong, it ain’t this one.” But by the turn of the millennium, the German automaker needed a new product for the mass market to jumpstart sales, and decided to make a vehicle for the burgeoning SUV segment. In the U.S.,

Productivity 8

Productivity Products Development Sports 8

Harvard Business Review

JANUARY 25, 2016

He had no idea that the ad they’d just run to launch their latest mass-market device was so completely male-oriented. Then I showed them their own advertising — and that’s when the chief strategist cringed. He’d thought it was nice!

Company 8

Company Advertising Market Segmentation Mass Marketing 8

Harvard Business Review

MARCH 16, 2016

Sloan, GM’s CEO from the 1920s to the 1940s, and the architect of the U.S. High-end cars have over 100 million lines of software code, and mass-market cars aren’t far behind. jennifer maravillas FOR HBR. It represents a large investment for the average purchaser.

Price 8

Price Automotive Mass Marketing Industry 8

Harvard Business Review

MARCH 8, 2012

Of course, the notion of a passive consumer, and a mass market was overly simplistic; consumers were never as passive as companies like to think.). Try applying the marketing funnel to your love life and see how it goes. As the CEO of Evernote says , this approach increases the commitment of the consumer to keep Evernote around.

Marketing 17

Marketing Brand Mass Marketing Metrics 17

In the CEO Afterlife

FEBRUARY 13, 2017

The change-makers are small- to medium-size enterprises that either lead niche categories or are hell-bent on knocking the big guy from the top rung of a mass market. Research the reputation and the modus operandi of the CEO. In those companies you’ll find entrepreneurial thinking.”. Does it inspire? If it doesn’t, move on.

Mass Marketing 100

Mass Marketing Bureaucracy Entrepreneur Class 100

Harvard Business Review

SEPTEMBER 16, 2015

As a former owner of the Tesla Roadster and now an owner of the Model S (and the former chairman/CEO of a large semiconductor company) I have enjoyed the cars but wondered at some of these major “moves” the company has made. Turning over its patents to competitors? — can still seem quixotic, if not self-destructive.

Strategy 8

Strategy Mass Marketing Franchising Early Adopters 8

Harvard Business Review

JUNE 27, 2014

As this untapped market captures global attention, it also offers marketers a chance to leapfrog the legacy of mass marketing and reinvent the field from the ground up. This shift will play out most obviously in marketing communications and advertising. The New Marketing Organization. An HBR Insight Center.

Marketing 9

Marketing Mass Marketing Retail Market Segmentation 9

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market).

Mass Marketing 8

Mass Marketing Transportation Depreciation Short-term 8