In the CEO Afterlife

JUNE 7, 2012

So I approached the maker and negotiated a deal whereby they would produce for me under a brand that I would create for a niche market – the tourist and gourmet trade. The quality of the product was outstanding. The branding wasn’t nearly as good.

Niche Marketing 206

Niche Marketing Brand Retail Company 206

N2Growth Blog

APRIL 29, 2012

Any student of history understands as an industry matures, more capital becomes available, advancements in technology occur, new niches, markets and nuanced communication channels open-up, and more players enter the market. Thoughts?

Blog 310

Blog Early Adopters Niche Marketing Magazine 310

N2Growth Blog

APRIL 20, 2010

Don’t fall into the trap of resting on laurels and assuming that a great product or niche market will endure the test of time without constant attention to the shifting needs of a fluid marketplace. Even category dominant brands can fall into rapid decline as obsolescence sets in.

Brand 271

Brand Blog How To Public Relations 271

Strategy Driven

DECEMBER 27, 2018

Without goals, it is far more difficult for employees to meet quality standards, and for CEOs to make intelligent decisions on behalf of the business. Selecting an oversaturated market can also make it far more difficult for your business to excel, so it is recommended to pick a niche market that you can dominate in.

Entrepreneur 51

Entrepreneur Audience Niche Marketing Budgeting 51

LDRLB

MAY 26, 2014

What he said was when you see them entering the market as these worse-but-cheaper alternatives, that’s when you needed to start really investigating what those technologies were and how they were going to ultimately replace yours. If not, I know every taxicab driver in the country is. LARRY: Here it is.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

APRIL 25, 2018

We think that’s great, and there’s a niche market for your product — but in the Asian section. ” Kenko’s CEO, Yuki Kato, nodded. ” Some of his colleagues seemed to perk up, but others, including the CEO, looked disappointed. You’ll confuse people if Kenko is in both places.”

Case Study 8

Case Study Marketing Company Brand 8

Harvard Business Review

JULY 28, 2011

Troy and Shawn, the brothers who had started Baldwin Farms in 1993 and now served as co-CEOs, wanted to further penetrate the East Coast organics market and, with Gretchen's guidance, had opened the facility two years ago. Now it was a huge growth market. She was happy to see the place looking so busy.

Case Study 10

Case Study Retail Transportation Niche Marketing 10