Advice for Marketing Executives During Tough Times
Marshall Goldsmith
AUGUST 15, 2011
This can lead to a crisis of credibility and a loss of power for the marketer. For example, you don't want the CEO and CFO coming to you and saying, "You never justify why we're spending so much money, so we're cutting your budget." In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14.
Let's personalize your content