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Advice for Marketing Executives During Tough Times

Marshall Goldsmith

This can lead to a crisis of credibility and a loss of power for the marketer. For example, you don't want the CEO and CFO coming to you and saying, "You never justify why we're spending so much money, so we're cutting your budget." In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14.

Advice 107
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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

Frances Hesselbein – Former CEO, Girl Scouts of America and Peter Drucker Foundation. Alan Mulally – Former CEO, Ford and Boeing Commercial Aircraft. CEO Magazine – CEO of the Year. Deepa Prahalad – Focused on design and emerging markets. Non-profit CEOs. Former CEO, Covestor and CircleLending.

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The Power of Intent

Harvard Business Review

That's the power of intent. CEOs forget that if the intent of these plans isn't aligned with the communication, people may be impressed, but deep down inside, they will not believe in those plans or act on them. Prahalad and Gary Hamel referred to that in an award-winning HBR article Strategic Intent.

Power 15
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Possibility Maximizer: Fast Company's 30 Second MBA

Sales Wolf Blog

Department of Labor Home Page Tom Peters, The Man, The Myth, The Legend, Change Guru TUTs Adventurers Club: Explore the power of thought & creative visualization to manifest dreams! The Secret - The Law of Getting What You Want The U.S. License. . I am also very impressed with the collection of guests that this resource recruits.

Company 140
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Do Customers Even Care about Your Core Competence?

Harvard Business Review

Prahalad , the guru of “ core competence ,” doing a strategy audit for a huge Indian conglomerate. The company, Prahalad tells the CEO, is simply too complex and diverse. “Actually,” the CEO responded, “we do have a core competence that unites us: we’re very, very good at winning government contracts.”

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The Fine Line Between When Low Prices Work and When They Don’t

Harvard Business Review

It takes a special kind of company, from the CEO on down, to make a low-price position sustainable and profitable. Only then can the company capitalize on the powerful link between price and profit and create long-term value for shareholders. In his book The Fortune at the Bottom of the Pyramid , the late C.

Price 8
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Bureaucracy Must Die

Harvard Business Review

Prahalad and I urged managers to think in a different way about the building blocks of competitive success. Power trickles down. It misallocates power, since promotions often go to the most politically astute rather than to the most prescient or productive. Almost 25 years ago in the pages of HBR , C.K. Tasks are assigned.