Tanveer Naseer

AUGUST 18, 2015

The following is a guest piece by CEO Ben Decker. At the CEO level, these white lies run rampant. After years of working with business leaders, the fact is most CEOs are not inspiring. After years of working with business leaders, the fact is most CEOs are not inspiring. In fact, this is the #1 area for CEOs to improve.

CEO 100

CEO Bottom-up PR Audience 100

Lead Change Blog

OCTOBER 18, 2012

Posted in Character Based Leader Book Check out this interview with Author, Lisa Petrilli: Chapter Title: “Leading with Character by Leading from Within” Lisa Petrilli CEO, C-Level Strategies, Inc. lisapetrilli Get your copy now at thecharacterbasedleader.com, Amazon, Barnes & Noble or iTunes

COO 285

COO Pharmaceuticals PR Organizational Behavior 285

Lead Change Blog

MAY 20, 2021

The PR team elected to pass this complaint letter in response to then CEO Herb Kelleher with a bit of background about the never-happy customer. The final straw came when she wrote a letter complaining the flight attendant was not serious enough during the safety briefing. “Dear Ms.

Leadership 226

Leadership Airlines Letter Audience 226

Women on Business

JANUARY 8, 2011

NASDAQ: APPL ) has named Andrea Jung , CEO of Avon  (NYSE: AVP ), as the eigth member of its board of directors. Steve Jobs, Apple’s CEO, stated that Jung will bring a “new dimension&# to the company’s board. Andrea Jung is the first woman and the first Asian to hold a seat on Apple’s board.Â

Press Release 124

Press Release CEO Discount PR 124

Women on Business

JANUARY 23, 2011

Meg Whitman, 51, has been quoted saying a CEO should never stay with the same company for more than 10 years, because by that time the company needs a fresh outlook. She joined eBay in 1998 and now, 10 years later, she’s following her own advice and leaving the company she helped drive to online success.

Press Release 100

Press Release CEO Discount PR 100

Decker Communication

SEPTEMBER 22, 2022

My current work includes assisting C-level keynotes, All Hands preparation, prepping leaders for TV, PR videos for large manufacturers, change management efforts, podcast prep, and Board of Directors meeting prep. In all the work we do at Decker, I’ve come to realize this is probably the #1 thing we focus on collectively.

Audience 111

Audience Meyer Self-aware PR 111

Leading Blog

JULY 16, 2021

Horn then takes us through her journey as the CEO of a public relations and marketing communications agency. We often if PR and spin as one and the same, but done right says Horn, it isn’t. But they take a toll not only on our character but also the enduring success that could be ours.

Self-aware 267

Self-aware Public Relations Brand PR 267

In the CEO Afterlife

AUGUST 29, 2011

In the CEO Afterlife. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. © 2011 In the CEO Afterlife. Tags: Human Resources , Leaderhip , PR , Spin , Strategy. Main menu Home. Leadership. Clout as Strategy and Why Companies Won’t Admit It. What is the definition of strategy?

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Strategy CEO Company Competitive Advantage 131

Women on Business

NOVEMBER 28, 2012

So along comes another holiday season, and while one hemisphere of my brain is actively engaged in PR Land, the other is working out the necessary details of fulfilling wish lists, crafting my annual greeting card, decorating the house, getting the older kids home from college… you know the drill. And, doing both well.

PR 248

PR CFO Energy Project 248

Leading Blog

DECEMBER 16, 2013

Let me begin by stating that authentic thought leaders, the real deals, are not created via great marketing and PR alone. Don’t get me wrong, true thought leaders still exist; they are just much harder to spot these days.

Disruptive Innovation 284

Disruptive Innovation PR Brand Bottom-up 284

Steve Farber

APRIL 13, 2017

The ensuing bad PR caused United Airlines’ stock price to plunge by 10%, costing shareholders $180 million along with nearly 17 million negative views on YouTube (as of this write-up). One would think United Airlines learned their lesson from that PR fiasco. Au Contraire! Wait a minute! What about the roughed-up passenger?

Airlines 74

Airlines PR Taylorism Taylor 74

CEO Insider

MARCH 24, 2021

About 30 years ago, I was part of a four-person ad hoc team that we assembled to compete for an advertising and PR account. I’ve had the good fortune to be part of many outstanding teams during my career. It’s memorable and meaningful for me because it’s when I first experienced how asking great questions […].

PR 52

PR Licensing Advertising Magazine 52

Tanveer Naseer

JUNE 19, 2012

That’s the basis of my conversation with author and renowned marketing CEO Shama Kabani in this episode of “Leadership Biz Cafe”. Shama is an international speaker, best-selling author and the award-winning CEO of The Marketing Zen Group – a global online marketing and PR firm.

Media 230

Media Organization PR ROI 230

Lead Change Blog

DECEMBER 2, 2016

This month we are featuring Instigator Eileen McDargh , CEO and Chief Energy Officer of The Resiliency Group and a motivational speaker who calls herself a hope merchant and truth teller. I quit and never looked back. That was 36 years ago!”

Health Care 150

Health Care PR Micromanagement Audience 150

N2Growth Blog

JULY 26, 2017

Let me begin by stating that authentic thought leaders, the real deals, are not created via great marketing and PR alone. Moreover, the true litmus test for a thought leader is when their unique ideas are implemented in the marketplace, they tend to create disruptive innovation, and often change the way we view the world.

Leadership 241

Leadership Constraint Disruptive Innovation PR 241

Harvard Business Review

APRIL 12, 2018

Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands. PR practitioners need to be keenly attuned to what their brands’ strategies are and how their campaigns can be perceived, but they’ll be hard-pressed to do so if they don’t become more diverse and inclusive themselves.

PR 9

PR Diversity Public Relations CEO 9

Persuasive Powerhouse

JANUARY 11, 2011

Have you realized,” a friend pointed out to me, “that yours may be the first novel in the history of fiction to have a PR person as a hero?” So I started thinking: Why shouldn’t a PR guy be the hero of a novel? In the real world, sadly, some organizations use PR as a smokescreen. Well … no, actually.

PR 214

PR Leadership Public Relations Greenleaf 214

First Friday Book Synopsis

MAY 13, 2012

Chime’s PR Division is ranked number one in both the PR Week and Marketing magazine public relations league tables for the UK. Kevin Murray is Chairman of the Public Relations Division of Chime Communications, a London-based international marketing services company.

PR 75

PR Public Relations Magazine Marketing 75

HR Digest

APRIL 11, 2020

However, times have changed, and now and then, we see a female CEO or a leader leading the organization and taking it to high points of success. Aliza Licht has done PR for some great designers and knows exactly what takes to be a professional. Leave Your Mark: Land Your Dream Job. Kill it in Your Career.

Books 116

Books Advice PR Career 116

N2Growth Blog

AUGUST 9, 2010

I cannot even begin to count the number of times I’ve had a CEO tell me that certain immutable business principles just don’t apply to his/her business because, “this business is different.&# Moving on…Believe it or not, CEO is not always synonymous with all knowing business guru.

Blog 288

Blog Brand Depreciation CEO 288

Strategy Driven

NOVEMBER 30, 2020

To be a frugal CEO , here are three approaches you could take. DIY Marketing and PR : Aside from the mentioned, you should also make the most of the cost-effectiveness of digital marketing. Instead of hiring a PR firm in the early stages, try doing the pitching yourself to begin with.

How To 65

How To PR Entrepreneur Budgeting 65

Marshall Goldsmith

MAY 26, 2013

I dealt with this head-on with a client, a CEO of a major high-tech firm. Surely this smart CEO understood how difficult it was to communicate even a simple message. ” “Of those who understood it, how many actually believed it was serious – not just PR hype?” He was 54 years old with a degree from MIT.

CEO 148

CEO Follow-up PR Travel 148

N2Growth Blog

OCTOBER 25, 2010

BullDog Reporter’s Daily Dog Media, News and Intelligence for PR Pros. ** N2′s Top pick for the latest information from the PR world. N2 is a proud member of Squidoo Blog Write for CEOs Debbie Weil offer a great service to CEOs and senior executives that want to learn how to blog.

Directory 167

Directory Magazine Blog Brand 167

Change Starts Here

JANUARY 14, 2014

First of all, the initial idea for the Strategy and Solutions role was approved and supported by the CEO. The fledgling department reported directly to the CEO withing the organizational structure. And it looked pretty familiar. Ensuring Sponsorship. They started off with the ultimate sponsor for their activities. Managing Resistance.

Management 129

Management Resistance PR Webinar 129

Great Leadership By Dan

DECEMBER 22, 2016

What many don’t know is that their CEO, John Replogle, and his team and board are also dedicated to authenticity in their dealings with team members, customers, suppliers, everyone. That’s not a word you hear CEOs using often enough—but it’s a term that great leaders don’t shy away from for a minute.

How To 120

How To Customer Loyalty Short-term PR 120

Skip Prichard

OCTOBER 3, 2022

Unfortunately, many leaders view purpose as little more than a convenient PR tool. The company named a new CEO, Jorgen Vig Knudstorp. As the Starbucks CEO Kevin Johnson told me, his challenge was to take the company he took over from Howard Schulze and go from being “founder-led” to “founder-inspired.”.

Short-term 114

Short-term How To Long-term Operations 114

Mills Scofield

FEBRUARY 8, 2013

My research led me to the Canadian offices of Edelman, the PR firm, and The Little Give. In a nutshell, The Little Give teams up Edelman employees to develop PR programs for local nonprofits focused on children and youth. Thumbs Up From the CEO. Joel Basgall, CEO. Michael Klynstra, Marketing Director. Ken Pedersen, COO.

Ryan 130

Ryan PR Project B2B 130

Great Leadership By Dan

JUNE 1, 2017

Lee Caraher is the founder and CEO of Double Forte a national PR and social media agency working with beloved brands in the consumer, technology and wine categories.

Loyalty 169

Loyalty Long-term PR Taylorism 169

Strategy Driven

APRIL 25, 2019

Today, businesses of all kinds rely on releases originating from Violet PR and similar agencies to get the word out about important news. While not every press release needs a quote from a CEO, analyst, or other figure, many benefit from having them. Releases that lack quotes force writers to do more work than necessary.

Press Release 57

Press Release Cost PR Audience 57

Strategy Driven

APRIL 2, 2019

To be a frugal CEO , here are three approaches you could take. DIY Marketing and PR : Aside from the mentioned, you should also make the most of the cost-effectiveness of digital marketing. Instead of hiring a PR firm in the early stages, try doing the pitching yourself to begin with.

PR 57

PR How To Entrepreneur Budgeting 57

Women on Business

JANUARY 17, 2011

CEO, CMO, COO, CIO, CFO, etc.), found that the number of women in top executives positions in Canada has fallen over the past year from 37 women in the highest-paying executive jobs in 2006 to just 31 in 2007. Furthermore, of the 535 highest paid and most senior positions at those companies, only 5.8% are held by women (down from 6.9%

Press Release 113

Press Release Discount PR Directory 113

Rapid BI

JANUARY 17, 2012

#blog #ceo Getting results from social media as a PR tool Getting results from social media as a PR tool Hi all there has been a lot of talk about social media, is it worth the time? What is the point? Does it really drive business? A little (short) personal story I have been blogging [.].

PR 40

PR Media Tools Blog 40

Coaching Tip

JUNE 24, 2011

The formula for becoming known is laid out in the book, " Celebritize Yourself ," by Marsha Friedman, a publicity specialist, writer, national radio personality, public speaker and CEO of the PR firm EMS Incorporated. . Friedman says "it all starts with a book." Why a book?

PR 106

PR Human Capital Social Capital Open-book 106

Eric Jacobson

JUNE 21, 2023

Debbie Laskey: In the CORNER OFFICE section of The New York Times , there was a memorable interview on January 29, 2011, entitled, " Hey, Rock Stars: Take Your Show SomeplaceElse ," conducted by Adam Bryant of Michael Lebowitz, founder and CEO of Big Spaceship, a digital marketing and communications agency.

Brand 65

Brand Leadership Marketing Strategy Media 65

Women on Business

DECEMBER 13, 2010

I know of the CEO of a company who takes Fridays off during winter as “personal ski days.&# I can’t see one. 2 Linda C Smith December 17th, 2010 at 3:17 pm This is an interesting article and interesting that this topic would come up with female leaders at Purdue. I’ve noticed that male leaders take time off.

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Press Release Discount PR Parcell 193

The Idolbuster

MAY 11, 2012

On May 3, 2012, a dissident investor accused Yahoo CEO Scott Thompson of falsifying his resume on the company web site and in financial disclosures by claiming a computer science degree that he didn’t earn. The CEO sets the moral tone of a company, and you cannot have someone lying about their resume at the head. Thompson has to go.

CEO 48

CEO Letter PR Ethics 48

Rich Gee Group

NOVEMBER 13, 2010

As promised, here are the links to access the full presentat ion and the sites I mentioned: Market Yourself To Success — Full Presentation (13mb – might take a bit to download) Business Cards – Moo.com or 4by6.com This work by Rich Gee is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Workshop 188

Workshop Licensing PR Ethics 188