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How to Succeed in Business by Bundling – and Unbundling

Harvard Business Review

Peter Currie , our CFO, and I were doing it, and I said, “All right, one last question.” Barksdale: I think we use the term “disintermediate” a lot more than we do “unbundle from these terrible corporations.” It was our last show and we were in a big hurry to get the plane. I don’t remember ever giving that speech.

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