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The In’s and Out’s of Marketing Nuance: Why you struggle to communicate with Marketer

CEO Insider

Marketing people not only wear many hats, have unique skill sets, and are creatives by nature. Talking to marketing professionals is like knowing the technical jargon of coders or the medical terminology of physicians. However, most businesses don’t know the lingo of marketing. They also live and breathe by nuance.

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B2B versus B2C Marketing Adjustments

Coaching Tip

One of the biggest differences between B2B and B2C worlds is marketing. Many successful marketing leaders have a difficult time making the required adjustments to be successful. . While the fundamentals of marketing are universal , there are three key factors that require different applications of these fundamentals. They are:

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Leadership and Product Management

Lead on Purpose

Here are the key roles that are crucial to your success as a product manager, and why they are important: Engineering/QA: The relationship with the engineering/development team is paramount for product managers. With this information marketing communicates the product effectively to customers and the market in general.

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How Technical Debt Opens the Door to Cyber Attacks—and Steps to Protect Your Small Business

Strategy Driven

Months of investigation by a cyber consulting firm finally determined the source of the vulnerability to Azotrope’s network: a combination printer/fax machine in their testing and QA area that engineers regularly used to fax lunch orders to a local Chinese restaurant. How would your CFO or CIO handle this? An excerpt is below.

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How to deal with cyber-attacks: publicly or privately?

Strategy Driven

Middle-market businesses often assume they’ll be overlooked by attackers, whether due to a large number of similar companies, or a lack of enticing assets. Andrew Douthwaite has over 17 years of technology experience joining VirtualArmour in 2007 as a senior engineer. Make no mistake: this problem is only getting worse.

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Why Leaders Need To Show Humility

Tanveer Naseer

The hubris displayed by Skilling, along with founder Kenneth Lay and CFO Andrew Fastow, didn’t just destroy Enron. These disasters have affected popular attitudes toward our entire system of free market capitalism. Their fatal lack of humility damaged the public’s trust in business leaders in general.

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50 Ways to Leave your Lover: Keep Failing Til the Last Thing You Try Is Successful

Mills Scofield

In the early weeks we learn that our product won’t stand up to the sanitation requirements of the industry and we’re presented with real engineering problems in design and materials, but these are problems we know how to solve. So into the “Scoping” stage we go and the learning begins.