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Complimentary Resource – The CFO’s Cheat Sheet to Compensation Risk & Reward

Strategy Driven

The CFO’s Cheat Sheet to Compensation Risk & Reward. Finance leaders; find out how to stop struggling with time-consuming, inaccurate incentive compensation processes. This 4-page guide outlines 7 ways that automated compensation management software improves your ROI: Streamlined data and workflow processes.

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How Big Data Brings Marketing and Finance Together

Harvard Business Review

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. But the real power and full potential of data was not being fully realized by marketing.

Finance 15
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When It Pays to Think Like a Finance Manager

Harvard Business Review

If you want approval for a new project — purchasing new equipment or computer systems, applying for a patent, building a new store — chances are you need your company’s finance department on board. To get the green light, it helps to understand how finance people think. Finance & Accounting Tool.

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Shifting Finance from Controlling to Improving

Harvard Business Review

Yet this is exactly the challenge facing leaders of the finance function who are asked to help their organization improve the way that work is done. As finance shifts its focus from controlling costs to advising managers on improvement activities, CFOs must change their thinking and behaviors. Getting the CFO on board is key.

Finance 11
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How CMOs Can Get CFOs on Their Side

Harvard Business Review

Marketing is in the midst of an ROI revolution. This lack of an analytical approach has traditionally formed a barrier between marketing and finance. One financial services CMO told us how CFOs typically perceive his function: “We’re going to give a certain amount of dollars to those guys.

CFO 8
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How One CMO Revamped Her Role

Harvard Business Review

At one point, the CEO indicated that he would know that the right shift had occurred when the CFO, chief strategy officer, and other C-level leaders were seeking the CMO’s advice on strategic business problems. “I needed to earn the right to be invited into key, firm-level strategic decisions.”

CFO 8
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IT Doesn't Matter (to CEOs)

Harvard Business Review

They resist getting their hands dirty alongside the CIO, even though many of them will readily get down into the mud of a balance sheet with the CFO or strategize the details of global brand issues with the CMO. Boards should require that CEO candidates demonstrate not just knowledge of finance and marketing but also a technology aptitude.

CEO 9