Harvard Business Review

JULY 17, 2014

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. But the real power and full potential of data was not being fully realized by marketing.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

MARCH 23, 2015

If you want approval for a new project — purchasing new equipment or computer systems, applying for a patent, building a new store — chances are you need your company’s finance department on board. To get the green light, it helps to understand how finance people think. Finance & Accounting Tool.

Finance 8

Finance NPV CFO ROI 8

Harvard Business Review

OCTOBER 26, 2011

Yet this is exactly the challenge facing leaders of the finance function who are asked to help their organization improve the way that work is done. As finance shifts its focus from controlling costs to advising managers on improvement activities, CFOs must change their thinking and behaviors. Getting the CFO on board is key.

Finance 11

Finance CFO Budgeting Operations 11

Harvard Business Review

OCTOBER 3, 2018

At one point, the CEO indicated that he would know that the right shift had occurred when the CFO, chief strategy officer, and other C-level leaders were seeking the CMO’s advice on strategic business problems. “I needed to earn the right to be invited into key, firm-level strategic decisions.”

CFO 8

CFO CEO Agility Marketing 8

Harvard Business Review

AUGUST 15, 2013

For a brief period, as they were being built into the infrastructure of commerce, all these technologies opened opportunities for forward-looking companies to gain real advantages. Nor do they understand the CIO''s role or, typically, the technologies that the company deploys. IT isn''t somebody else''s job, it''s ultimately theirs.

CEO 8

CEO CIO Technology CFO 8

Harvard Business Review

SEPTEMBER 28, 2012

Every CEO, CMO, CFO, and business unit leader should ask themselves these questions: If I decided to launch a hedge fund based solely on the data our business generates, what kind of financial opportunities immediately suggest themselves?

Hedge 15

Hedge Core Competence CFO ROI 15