In the CEO Afterlife

DECEMBER 31, 2011

Brand Managers inherit brands and manage existing franchises. For as long as I can remember, the person bonded to the CEO’s hip was the CFO. My beef is with the way the particular corporation’s guiding principle is expressed; it is generally verbose, convoluted and incapable of resonating with employees or inspiring them.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

Harvard Business Review

MAY 14, 2015

The company’s executives said that to help finance the plan, McDonald’s would increase refranchising (turning company-owned restaurants into franchises), take on more debt (even at the risk of lowering its bond rating ), and find $300 million to cut in general and administrative expenses.

Price 8

Price Franchising Short-term CFO 8

Harvard Business Review

FEBRUARY 20, 2013

Through our partnership with Allianz we were able to access £150,000 of funding to carry on with our social franchise model. At Allianz, the program was initiated and supported by the company CFO. The funders had increased confidence because of our involvement with Allianz " says Lily Lapenna, Founder of MyBnk.

Entrepreneur 8

Entrepreneur Company Six Sigma Franchising 8

Harvard Business Review

APRIL 5, 2013

With the rollout of Venus, Gillette refocused on increasing its number of customers (A) by formally inviting women into the franchise to not just settle for a razor designed for a man''s face, but rather one tailored for women shaving their legs. Now with its focus on body shaving, it''s targeting variable B.

Price 8

Price Franchising Marketing CFO 8

Harvard Business Review

DECEMBER 13, 2017

Like most of the big hoteliers, however, Otto owned few of those properties; instead it franchised and managed them, with the bulk of the real estate owned by independent companies that licensed Otto’s brands. Troy’s phone buzzed, and he saw it was an e-mail from Meena Nair, Otto’s CFO.

Hotels 8

Hotels Case Study Brand Price 8

Harvard Business Review

DECEMBER 9, 2010

That sort of money should allow you to open 10 new centers next year, not through franchising as you'd planned, but under your direct ownership and control. The director wasn't expecting her, but Gloria liked popping into the franchises unannounced to get an unvarnished view. Three million euros.". Hours were flexible.

Case Study 13

Case Study Franchising Health Care Follow-up 13