CFO Human Resources Management ROI 
Harvard Business Review
JULY 25, 2017
Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. Marketing ROI is a straightforward return-on-investment calculation.
Harvard Business Review
APRIL 20, 2016
Workplace wellness is under scrutiny by skeptics who argue that the return on investment (ROI) in wellness programs does not justify their costs. The current ROI debate has focused on whether one type of wellness program, lifestyle management (diet, exercise, and lifestyle changes), can reduce health care claims and lead to lower costs.
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