CFO Management Operations ROI 
Modern Servant Leader
JANUARY 20, 2012
During the financial earnings call, CEO Gary Kelly , CFO Laura Wright and Executive VP Robert (Bob) E. During mergers and acquisitions it is common for companies, especially the acquired, to experience a dip in operational performance. Bucking that trend though, AirTran reflected it’s best operational results ever.
Strategy Driven
SEPTEMBER 1, 2013
The CFO’s Cheat Sheet to Compensation Risk & Reward. This 4-page guide outlines 7 ways that automated compensation management software improves your ROI: Streamlined data and workflow processes. Business application investments that generate ROI. Complimentary Resource – Operational Risk Management.
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Coaching Tip
SEPTEMBER 30, 2011
B2C companies invest millions to understand the various personas, segments, demographics, and geographical nuances to help them determine how to position and manage their brands to appeal to the faceless masses. Yes, I’m a Coke advocate. In the retail category (e.g.,
Harvard Business Review
MARCH 23, 2015
Most finance managers in both large and small businesses encounter numerous proposals for capital investments and many of the people proposing these investments don’t have a clear picture of what the return will be. He then said to me, “So can you do an ROI analysis? billion with incentives several years ago.
Harvard Business Review
OCTOBER 26, 2011
It's difficult to get senior executives who have been successful managing a particular way to realize that they need to change their approach. As finance shifts its focus from controlling costs to advising managers on improvement activities, CFOs must change their thinking and behaviors. Getting the CFO on board is key.
Harvard Business Review
NOVEMBER 25, 2013
Marketing is in the midst of an ROI revolution. ’” To reverse this perception and to get greater bang for marketing’s buck, we believe that CMOs must become true collaborators with CFOs and adopt a marketing ROI approach that’s driven by analytics. The opportunity is enormous.
Harvard Business Review
JULY 21, 2016
And we have figured out why: analytics forces changes on the C-suite that the CEO has to anticipate and manage, but many don’t. The findings show that fewer than half of analytics programs met initial return-on-investment (ROI) goals. But poor ROI is only part of the story. Choose the right analytics leader.
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