Strategy Driven
SEPTEMBER 1, 2013
The CFO’s Cheat Sheet to Compensation Risk & Reward. This 4-page guide outlines 7 ways that automated compensation management software improves your ROI: Streamlined data and workflow processes. Business application investments that generate ROI. Complimentary Resource – Operational Risk Management.
Modern Servant Leader
JANUARY 20, 2012
During the financial earnings call, CEO Gary Kelly , CFO Laura Wright and Executive VP Robert (Bob) E. It was clear Southwest would not practice “soft management” – a common misconception of servant leadership. Southwest Airlines ( LUV ) announced the 39th consecutive year of profitability yesterday.
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Harvard Business Review
JULY 25, 2017
Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. Marketing ROI is a straightforward return-on-investment calculation.
Coaching Tip
SEPTEMBER 30, 2011
B2C companies invest millions to understand the various personas, segments, demographics, and geographical nuances to help them determine how to position and manage their brands to appeal to the faceless masses. Yes, I’m a Coke advocate. In the retail category (e.g.,
Harvard Business Review
MARCH 23, 2015
Most finance managers in both large and small businesses encounter numerous proposals for capital investments and many of the people proposing these investments don’t have a clear picture of what the return will be. He then said to me, “So can you do an ROI analysis? billion with incentives several years ago.
Harvard Business Review
APRIL 19, 2011
Sebell (mark@creativerealities.com), who are managing partners at Creative Realities, Inc. a Boston-based innovation management collaborative. In interviews with a dozen senior managers from a large company, two particular failures came up over and over again. Create a knowledge management system.
Harvard Business Review
NOVEMBER 25, 2013
Marketing is in the midst of an ROI revolution. ’” To reverse this perception and to get greater bang for marketing’s buck, we believe that CMOs must become true collaborators with CFOs and adopt a marketing ROI approach that’s driven by analytics. The opportunity is enormous.
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