A Refresher on Marketing ROI

Harvard Business

Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. While MROI is not usually public information, managers can use published financial statement data to estimate MROI for a competitor. Marketing ROI is a straightforward return-on-investment calculation.

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Complimentary Resource – The CFO’s Cheat Sheet to Compensation Risk & Reward

Strategy Driven

The CFO’s Cheat Sheet to Compensation Risk & Reward. This 4-page guide outlines 7 ways that automated compensation management software improves your ROI: Streamlined data and workflow processes. Business application investments that generate ROI. Click here for more information on The CFO’s Cheat Sheet to Compensation Risk & Reward. You just finished reading Complimentary Resource - The CFO''s Cheat Sheet to Compensation Risk & Reward

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Communicating at All Levels of the Organization | Survive Your.

Survive Your Promotion

Tips for New Managers on Navigating the Transition from Individual Contributor to Team Leader Skip to content Home About the Book About Katy Recommended Reading ← Bad Boss Blues Finding Your Confidence → Communicating at All Levels of the Organization Posted on March 22, 2010 by Katy When you launch a new initiative with your team, do you use the same presentation you used when you talked to the management team? CFO – Three words… cost benefit analysis.

Bad Boss Blues « Survive Your Promotion!

Survive Your Promotion

Tips for New Managers on Navigating the Transition from Individual Contributor to Team Leader Skip to content Home About the Book About Katy Recommended Reading ← Leadership and Passion – Gary Vaynerchuck Communicating at All Levels of the Organization → Bad Boss Blues Posted on March 19, 2010 by Katy This space is usually dedicated to being a better boss, but what do you do when your own boss is not so great? Need help developing your management skills?

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Southwest Airlines 2011 Results Reflect Benefits of Servant Leadership

Modern Servant Leader

During the financial earnings call, CEO Gary Kelly , CFO Laura Wright and Executive VP Robert (Bob) E. It was clear Southwest would not practice “soft management” – a common misconception of servant leadership. Southwest Airlines ( LUV ) announced the 39th consecutive year of profitability yesterday. The company has been a role model of servant leadership since its founding by Herb Kelleher (and others).

Meet the Wellness Programs That Save Companies Money

Harvard Business

Workplace wellness is under scrutiny by skeptics who argue that the return on investment (ROI) in wellness programs does not justify their costs. But we must first go beyond unduly narrow interpretations of ROI (i.e., “claims ROI”), to understand how properly designed wellness programs can help employers lower health care costs while providing other types of cost savings and competitive advantages. Human resource management Personnel policies Digital Article

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When It Pays to Think Like a Finance Manager

Harvard Business Review

Most finance managers in both large and small businesses encounter numerous proposals for capital investments and many of the people proposing these investments don’t have a clear picture of what the return will be. From our point of view, in other words, most people use ROI analysis as a way to justify something they really want to do anyway. He then said to me, “So can you do an ROI analysis? This article is excerpted from HBR TOOLS: Return on Investment (ROI).


How CEOs Can Keep Their Analytics Programs from Being a Waste of Time

Harvard Business

And we have figured out why: analytics forces changes on the C-suite that the CEO has to anticipate and manage, but many don’t. The findings show that fewer than half of analytics programs met initial return-on-investment (ROI) goals. But poor ROI is only part of the story. These forces must be understood and managed for the entire initiative to succeed. The CEO has to work on four things: Actively manage C-suite dynamics. Paul Garbett for HBR.

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How One CMO Revamped Her Role

Harvard Business

At one point, the CEO indicated that he would know that the right shift had occurred when the CFO, chief strategy officer, and other C-level leaders were seeking the CMO’s advice on strategic business problems. The firm had outdated segmentation frameworks and loyalty programs, weak customer contact management, and suboptimized client identity management, so she championed and launched a customer relationship management initiative to revamp them.

CFO 28

Morning Advantage: All I'm Askin' Is for a Little Respect

Harvard Business Review

The CEO wonders how you spend your time, the CFO wonders how you spend the company’s money, the sales folks think you’re too conceptual, too abstract, and not sufficiently focused on the immediate business, and the production and supply chain guys just think you’re full of hot air.". And the ROI for this spend is anything but clear. Simple, says Dawar: contribute to sustainable competitive advantage; demonstrate ROI; and connect the dots from spend to revenue.

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The Worst Failure of All Is Wasting a Failure

Harvard Business Review

Sebell (mark@creativerealities.com), who are managing partners at Creative Realities, Inc. a Boston-based innovation management collaborative. In interviews with a dozen senior managers from a large company, two particular failures came up over and over again. The CEO and CFO responded with, "A failure to hit ROI and NPV targets." To state that it didn't hit ROI, or whatever the metric is, doesn't answer the question. Create a knowledge management system.

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Shifting Finance from Controlling to Improving

Harvard Business Review

It's difficult to get senior executives who have been successful managing a particular way to realize that they need to change their approach. As finance shifts its focus from controlling costs to advising managers on improvement activities, CFOs must change their thinking and behaviors. Getting the CFO on board is key. CFO Tim Olson of ThedaCare , a healthcare system in Wisconsin, went through a similar conversion.

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How CMOs Can Get CFOs on Their Side

Harvard Business Review

Marketing is in the midst of an ROI revolution. ’” To reverse this perception and to get greater bang for marketing’s buck, we believe that CMOs must become true collaborators with CFOs and adopt a marketing ROI approach that’s driven by analytics. In our work with clients across dozens of sectors over more than five years, we have found that the strongest CMO/CFO partnerships develop when both parties undertake five actions: 1. Ask for the CFO’s help.


IT Doesn't Matter (to CEOs)

Harvard Business Review

They resist getting their hands dirty alongside the CIO, even though many of them will readily get down into the mud of a balance sheet with the CFO or strategize the details of global brand issues with the CMO. Even after more than 20 years of implementations, a study by Panorama shows that 53% of ERP projects still run over budget, 61% take longer to complete than anticipated, and more than 27% fail to produce the positive ROI expected. IT management


Convincing Employees to Use New Technology

Harvard Business Review

We’ve spent an awful lot of money on technology, but I still see people working in the old way,” complained the CFO of a large hospitality company. It’s remarkable how commonplace it is for leaders to lose sight of the true ROI of their digital investments: collaboration among actively engaged users, smarter decision making, increased sharing of best practices and, over time, sustained behavior change. IT management Leadership Technology


Does Your CEO Really Get Data Security?

Harvard Business Review

How about this, the boardroom version of Sophie''s Choice: "Who would you rather fire, the CFO or the CSO?". With the trend toward cloud computing continuing to grow, it is vital that third-party vendor relationships are managed ever more closely. IT management Have you ever pondered what you''d ask the CEO if you were made chairman of the board for 10 minutes and could pose one question? You''d want to make it count.


What If Google Had a Hedge Fund?

Harvard Business Review

Google may not have a hedge fund, but it's unlikely that high IQ hedge funds aren't using Google's data to better manage their own situational awareness and risk. Every CEO, CMO, CFO, and business unit leader should ask themselves these questions: If I decided to launch a hedge fund based solely on the data our business generates, what kind of financial opportunities immediately suggest themselves? An HBR Management Puzzle.

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A Step-by-Step Plan to Improve CMO-COO Collaboration

Harvard Business Review

As Jo Coombs, Managing Director at OgilvyOne, London, observes, “I don’t think it can just be one or the other. When sales managers saw a rush of customers, they could put more people on the front desk. Delivering on journeys requires many different parts of the organization to come together, such as working with the CIO on the technology implications of developing journeys, and providing the CFO with hard ROI data on customer journey investments.