A Refresher on Marketing ROI
JULY 25, 2017
Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. While MROI is not usually public information, managers can use published financial statement data to estimate MROI for a competitor. Marketing ROI is a straightforward return-on-investment calculation.