In the CEO Afterlife

SEPTEMBER 6, 2011

The day the Jacobs Suchard (now part of Kraft Foods ) Board of Directors promoted me to the C-Suite, they strongly suggested I align myself with the CFO. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Search My Site. Search for: Categories.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

DECEMBER 31, 2011

For as long as I can remember, the person bonded to the CEO’s hip was the CFO. In this post, I compare the ineptitude of BP against the leadership of Rudy Giuliani during a much bigger crisis. Why HR and the CEO Should be Joined at the Hip [link]. The reasons were obvious and I’m not arguing against this relationship.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

Harvard Business Review

MARCH 6, 2013

But this makes the still lingering CMO-CFO disconnect even more significant, as both executives are now stewards of that critical corporate data. We found that we shared a passion for finance, the stock market, innovation, and marketing (and, candidly, politics). Understand both sides of risk.

CFO 8

CFO Advertising Finance Marketing 8

Marshall Goldsmith

FEBRUARY 8, 2018

Dorie Clark – Marketing strategy consultant, professional speaker. Facebook’s first HR hire, she has led global people programs, been an HR Business Partner, and CFO. Chester Elton – Recognized as a top Global Guru in Leadership and Organizational Culture. Author of Entrepreneurial You.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Harvard Business Review

FEBRUARY 10, 2016

Thus, an effective content marketing strategy must anticipate those disconnects and present a broader vision that allows purchasing group members to see their role in a collective solution. What does a better approach look like? We like the example set by Jeff Lowe, CMO of SMART Technologies, and his team.

B2B 8

B2B Content Marketing Consensus 8

Harvard Business Review

JANUARY 4, 2011

In the Meaning Organization, the nerve center wouldn't be marketing — but what you might call humanizing. In too many boardrooms, marketroids are minions, flunkies, and sidekicks, yes-men who refuse to stand up to the CEO, CFO, or board and say "No!!

Organization 15

Organization Finance Senge Long-term 15

Harvard Business Review

OCTOBER 10, 2013

The chief financial officer (CFO) role rose to prominence in the mid -1980’s as pressures for value management and more transparent investor relations gained traction. Because the new data analytics horizons typically span a range of functions, including marketing, risk, and operations, the C-suite evolution may take a variety of paths.

Chief Financial Officer 8

Chief Financial Officer Information Technology Metrics CFO 8