In the CEO Afterlife

DECEMBER 31, 2011

Why Mission Statements Suck [link]. For as long as I can remember, the person bonded to the CEO’s hip was the CFO. Strategic Plans have to start with deep strategic thought and the right conviction. A ‘do-more-of-the-same but better’ attitude will surely result in mediocrity.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

Jesse Lyn Stoner Blog

MARCH 11, 2013

My friend and former Microsoft CFO Frank Gaudette (now deceased) used to say: “I reserve the right to wake up smarter every day.” To choose the best path for you, search inward and ask yourself: which path is most consistent with your personal vision or mission statement? The risks vary, as do the rewards.

Self-aware 188

Self-aware Mission Statement CFO Open-book 188

Miles Anthony Smith

MAY 2, 2018

There are no hard and fast rules about what a personal brand statement must be, but it’s best to be as specific as possible but not be too verbose. Graham Keen "Inspirational CEO/CFO turned positive-psychologist resiliently transforming businesses & financial performance." ​ ​1.

Brand 68

Brand Examples Career Godin 68

Harvard Business Review

JUNE 26, 2015

“The way you fire people needs to reflect the words you have in your mission statement.” The excercise helped him realize that he needed to let a significant number of them go, including the CFO — we’ll call him Michael. “You’ll feel conflicted, discouraged, and frustrated.”

How To 8

How To Case Study Letter Reference 8