Harvard Business Review
MARCH 23, 2015
Do you think they’re going to do a net present value (NPV) analysis that shows they don’t need that computer? If the numbers show a negative NPV, meaning that the proposed investment isn’t justified, they change the assumptions until the NPV turns up positive. Of course not. ” Guess what? billion.)
Harvard Business Review
APRIL 19, 2011
The CEO and CFO responded with, "A failure to hit ROI and NPV targets." Clearly the company was painfully aware of these two failed projects. The problem came with the follow-up question, "Why did example A fail?". The head of R&D remembered it as a failure to properly market the innovation.
Harvard Business Review
SEPTEMBER 21, 2015
Lotta Tindal, the chief marketing officer for the Dutch hospitality group Ervaring Hotels & Resorts, hadn’t wanted to come to the presentation, but Gerard Bakker, Ervaring’s CFO, had twisted her arm. ” Negative NPV. “You can see that if you go three years out, the NPV is still negative on our investment.
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