Modern Servant Leader
JANUARY 20, 2012
During the financial earnings call, CEO Gary Kelly , CFO Laura Wright and Executive VP Robert (Bob) E. During mergers and acquisitions it is common for companies, especially the acquired, to experience a dip in operational performance. Bucking that trend though, AirTran reflected it’s best operational results ever.
Strategy Driven
SEPTEMBER 1, 2013
The CFO’s Cheat Sheet to Compensation Risk & Reward. This 4-page guide outlines 7 ways that automated compensation management software improves your ROI: Streamlined data and workflow processes. Business application investments that generate ROI. Complimentary Resource – Operational Risk Management.
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Coaching Tip
SEPTEMBER 30, 2011
Think about the Boeing Engineer evaluating a GE jet engine for a new airplane…a CIO evaluating a new Enterprise Resource Planning System software provider…or a CFO reviewing audit firms. . Sean Geehan: The B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth.
Harvard Business Review
MARCH 23, 2015
They’re essentially asking the company to take the cash it has generated through its business operations and spend it on something with an uncertain future return. From our point of view, in other words, most people use ROI analysis as a way to justify something they really want to do anyway. Here’s why. Excerpted from.
Harvard Business Review
OCTOBER 26, 2011
As finance shifts its focus from controlling costs to advising managers on improvement activities, CFOs must change their thinking and behaviors. Getting the CFO on board is key. CFO Tim Olson of ThedaCare , a healthcare system in Wisconsin, went through a similar conversion. Then I became an advocate. Now I know that.".
Harvard Business Review
NOVEMBER 25, 2013
Marketing is in the midst of an ROI revolution. ’” To reverse this perception and to get greater bang for marketing’s buck, we believe that CMOs must become true collaborators with CFOs and adopt a marketing ROI approach that’s driven by analytics. The opportunity is enormous.
Harvard Business Review
JULY 21, 2016
The findings show that fewer than half of analytics programs met initial return-on-investment (ROI) goals. But poor ROI is only part of the story. As one financial services CFO told us, “Our mental models were so rigid that even how we thought about data itself needed to be challenged.
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