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How Big Data Brings Marketing and Finance Together

Harvard Business Review

Consider how USAA – the nation’s 6 th largest consumer P&C insurer – has reinvented how marketing, finance and data analytics work together, starting with a first-ever partnership between the CMO, CFO and Chief Data Analytics officer.

Finance 14
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What to Do If a Feud Threatens Your Family Business

Harvard Business Review

In their book in Getting to Yes , Harvard negotiators Roger Fisher and William Ury define an interest as a broad desire that a person or group of people have for something. Although the brothers were effectively the CEO, COO, and CFO, they wouldn’t talk to one another for months after a fight, not even on business matters.

CFO 8